Mumbai: Direct Marketing Association: India (DMA: India) has donned a new ‘avatar‘ for its corporate brand to mainstream direct marketing as an overarching arm of marketing....
Mumbai: Axis Bank has announced the launch of a new brand campaign- ‘Badhti ka naam zindagi‘. The older positioning of the brand was ‘Apka Solution‘. Created...
MUMBAI: According to digital marketing and media research firm eMarketer, Facebook trounced Google in 2011 with 14 per cent of total US online display ad revenues...
MUMBAI: There have been films on matchmakers and there have been films on wedding planners. In keeping with times, now there is one on divorce engineers,...
MUMBAI: Going back to its early days, Yash Raj Films (YRF) has decided to remake hit films made under its banner. Aditya Chopra has employed a...