MUMBAI: With the cricket World Cup preceding the Indian Premier League (IPL), Max has decided to up its marketing spend by 30 per cent for...
MUMBAI: Windchimes has been handed the social media mandate for the Kochi Indian Premier league (IPL ) team Indi Commandos and will handle the team’s presence...
MUMBAI: Plan B has bagged the creative mandate for MTR‘s upcoming snacking business. The mandate was awarded following a multi-agency pitch. The other agencies were JWT,...
MUMBAI: PerceptH has roped in Ryan Menezes as its chief creative officer. He moves in from McCann Erickson, where he was executive creative director. Prior...
Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from Rs 15 billion in 2010, as...