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BEIJING: China has already commenced preparations in the marketing and broadcasting of the Olympic Games which it will host in five years. The marketing programme for...
MUMBAI: Come 27 December, and Jamshedpur’s Xavier Labour Relations Institute (XLRI) – one of India’s Top Five management schools – is going to be abuzz. The...
MUMBAI: Seems like Zee News won’t leave any stone unturned to prove its supremacy over competitors. As a part of its aggressive marketing strategy, the news...
MUMBAI: Was 2003 a year of shame and remorse – what with the Gujarat riots, the Telgi scam and the Satyendra Dubey murder! Or do we...
MUMBAI: The TRP war has spilled over to the infotainment channels as well. While these niche channels bag a small portion of the ratings pie, they...
