Executive Dossier
Zee UK crowned media brand of the year at British Asian Media Awards
MUMBAI: Zee Entertainment UK has been named media brand of the Year 2025 at the prestigious Arqiva British Asian Media Awards, cementing its position as a dominant force in the UK broadcasting landscape.
The award recognises Zee’s strategic expansion over the past year, which has seen the broadcaster evolve from a niche provider into a comprehensive media network with growing mainstream appeal.
In 2024, Zee significantly expanded its footprint with several key launches, including Zee One UK, the country’s first fully English-dubbed channel showcasing Indian content, and Zee Punjabi, which caters to the 700,000-strong Punjabi diaspora across major platforms including Sky and Virgin Media.
The media group has also strengthened its European presence with localised Zee One channels in Germany and France, delivering Bollywood films and Indian series dubbed in local languages.
“We are incredibly proud to be named Media Brand of the Year,” said Territory Head Europe Parul Goel. “This recognition underscores our commitment to delivering high-quality, diverse content that resonates with audiences across the UK and Europe.”
Zee’s marketing strategy has included high-profile campaigns across London’s transport network, digital billboards, and iconic locations such as Piccadilly Circus, significantly raising the brand’s visibility beyond its traditional audience base.
The company, part of India’s Zee Entertainment Enterprises Limited, now operates over 50 channels worldwide, reaching more than 1.3 billion viewers globally.
MUMBAI: Game faces on, pressure high India’s gaming ambitions are levelling up. Good Game, billed as the world’s first as-live global gaming reality show, has officially launched in India with a bold mission: to crown the country’s first Global Gaming Superstar.
Blending esports with mainstream entertainment, the show brings together competitive gaming, creativity and on-camera performance in a format that tests more than just joystick skills. Contestants will be judged on gameplay, screen presence and their ability to perform under pressure, reflecting how gaming has evolved from pastime to profession and pop culture currency.
Fronting the show are three high-profile ambassadors: actor and entrepreneur Samantha Ruth Prabhu, Indian cricket star Rishabh Pant, and gaming creator Ujjwal Chaurasia. The winner will take home Rs 1 crore ($100,000) among the largest prize pools for any Indian reality show along with the chance to represent India on a global stage.
Backed by a planned annual investment of up to Rs 100 crore, Good Game is also courting brand partners, promising a minimum reach of 500 million among India’s core youth audience. The creators position the show as a bridge between entertainment and interactive culture, offering long-format content, community engagement and commercial scale.
Auditions are now open to Indian citizens aged 18 and above, inviting amateur and professional gamers, creators and performers alike. Shortlisted candidates will be called for in-person auditions in Mumbai on 14 and 15 February, and in Delhi on 28 February and 1 March 2026.
With big money, big names and even bigger ambition, Good Game signals a shift in how India views gaming not just as play, but as performance, profession and prime-time spectacle.
