GECs
Zee TV Canada goes HD on Telus
MUMBAI: Zee TV Canada rolled out its HD version today. The number one south Asian women’s network in partnership with Ethnic Channels Group (ECG), Canada’s largest distributor of third language television services, launched Zee TV Canada in HD on Telus Channel number 2318.
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Zee TV Canada that was launched in February 2013 and expanded to HD in April 2013 by launching on Rogers, Bell and now goes a step ahead with its launch on Telus.
The south Asian audience is the fastest growing ethnic segment in Canada today. Zee America’s general manager Sameer Targe said: “As a market leader we have to continuously reinvent and offer more value to our subscribers. Expansion of our HD offering in Canada is in line with the same thought process. Our success in Canada in recent times only reinforces our belief in the Canadian market.”
“Zee TV Canada in HD redefines the television viewing experience. It is an experience in itself” added president of ECG Hari Srinivas.
GECs
Sony Pictures Networks India pulls off a slick April Fool’s Day prank and we can’t keep calm
The broadcaster dangled a fake “confidential” leak across a ten-slide carousel, reeling in curious followers before delivering the punchline
MUMBAI: Sony Pictures Networks India had a little fun with its audience on Tuesday. The broadcaster posted a ten-slide Instagram carousel that opened with a bold red “CONFIDENTIAL — For internal use only” cover slide, tagged with its Go-Beyond branding, and the cryptic caption: “In light of recent developments, we felt it was important to address this subject.”
What followed was a masterclass in slow-burn trolling.
Slide by slide, the post built the tension methodically. There had been “a lot of chatter,” it warned. Some of it had “confused” people; others had “strong opinions.” The company was “not planning to address this publicly yet,” it teased, before conceding that “things seem to be moving faster than expected.” By the midpoint, the carousel was practically daring followers to keep swiping and they obliged, hunting for the scoop, connecting dots that, as the post dryly noted, “may or may not exist.”
The final slide landed the blow. “And right now, they realise this is just an April Fool’s Day prank.”
The post carried the hashtags #SPNI, #GoBeyond and #TellStoriesBeyondTheOrdinary, a neat reminder that the whole exercise was, in itself, a piece of brand storytelling.
No leak. No announcement. No bombshell. Just Sony, very much in on the joke.
