Kids
World Children Expo to showcase latest movies, games
NEW DELHI: With the holiday season beginning, children in the National Capital Region can look forward to watch latest movies and video games when the World Children Expo 2012 kicks off in Gurgaon next month.
To be held from 25-27 May, the event has been conceptualised by Creative Children Media as a platform for showcasing children centric consumer brands from across seven sectors – media & entertainment, education, technology, clothing & apparel, food & beverages, healthcare, toys & FMCGs.
The forum will also provide kids an opportunity to award their favourite brands.
“World Children Expo 2012 aims to bring forth the Brands who are constantly and devotedly involved in producing and promoting kids’ essentials. It offers a grand stage for latest entrants in the kids market too. We are hoping that the expo will become a one stop destination for Parents who are looking at finding the latest for their kids,” said Creative Children Media Director and CEO Rahul Gupta.
WCE 2012 has been divided into two parts: WCE – The Business Conclave, Kids‘ Favorites Awards which will take place on 25 May at The Crowne Plaza, Gurgaon; and World Children Expo (WCE), which will take place on 26 and 27 May at The Island, Ambience Mall, Gurgaon.
Kids‘ Favourites Awards will see an impressive line of brands competing for India’s first and only children’s brand awards. Here kids honour their favourites in 20 different categories from the world of films, music, entertainment, sports, F&B, innovations, role-models, apparel & retail, etc. via voting.
This is followed by the two-day Expo from 26-27 May, a carnival like environment, wherein kids & their families will get to witness launch of new movies & games, can win free collectables and merchandise. They will get to meet and greet their favourite cartoon characters and also get the opportunity to win free holidays. From school bags to stationery, eatables to gift items, shoes to apparel and many more; it will have a myriad of sub-categories.
“It will not just be entertainment, but also a platform where parents and children can learn more about careers, higher-education and a healthy lifestyle. Also, parents who concentrate on well-rounded development of their wards, WCE envisions to interact with children on issues like sports, our planet, nature, peace, health and contributing to a better future,” Gupta said.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
