Kids
UK regulator institutes total ban on junk food ads around kids shows
MUMBAI : Indian broadcasters riled that India is moving too fast from “unregulated to over-regulated”, might consider trying to digest this piece of news. UK’s broadcast regulator Ofcom has announced a total ban on junk food and drink advertisements in and around all programmes of particular appeal to children under 16, broadcast at any time of day or night on any channel. The “significant restrictions” Ofcom is planning to introduce in Britain is intended to limit children’s exposure to television advertising of food and drink products high in fat, salt and sugar. The new rules would come into effect from the end of March 2007. Restrictions would be phased in over 24 months to the end of 2008. Ofcom will review the effectiveness and scope of new restrictions in autumn 2008. |
In addition to general content rules requiring responsible advertising to all children at all times, Ofcom has also put forward new rules on the content of advertisements targeted at primary school children. These rules would ban the use of celebrities and characters licensed from third-parties (such as cartoons), promotional claims (such as free gifts) and health or nutrition claims. All restrictions on product advertising will apply equally to product sponsorship. The restrictions would apply to all broadcasters licensed by Ofcom and based in the UK, including international broadcasters transmitting from the UK to audiences overseas. Ofcom has estimated that the impact on total broadcast revenues would be up to ?39m per year, falling to around ?23m as broadcasters mitigate revenue loss over time. The commercial public service broadcasters (ITV plc, GMTV, Channel 4, and five) could lose up to 0.7% of their total revenues. Children’s and youth-oriented cable and satellite channels could lose up to 8.8% of their total revenues; up to 15% of total revenues in the case of dedicated children’s channels. While TV and advertising industries have called the new rules draconian, consumer groups have slammed Ofcom as having “caved in to the powerful food and advertising lobby” and not going far enough on the matter. Sustain, an alliance of over 300 organizations in the UK that campaign for better food, have said a 9 pm watershed for junk food advertising was the “only way” to tackle childhood obesity. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
