GECs
‘Time Bomb’ delivers for Zee in 10 pm slot
MUMBAI: Zee TV’s most-talked about show in recent times, Time Bomb, has got its first report card.
Tam ratings for week 26 (19 June to 25 June) has Time Bomb scoring 2.34 TVRs (Hindi speaking markets, TG +4).
The thriller was launched on 20 June (Monday) as a one hour weekly in the 10 pm slot. Time Bomb replaced the non-starter Kabhi Haan Kabhi Na (10 pm) and Sarhatein (10:30 pm), a re-run.
As per TAM data, Time Bomb recorded 3.1 TVRs in the Mumbai market and for the Delhi and Kolkata markets it got 3 TVRs each. In the Madhya Pradesh 1 million plus market the serial’s score is 4 TVRs while in the Gujarat 1 million plus market it is 3.8 TVRs. In the Gujarat 0.1 million – 1 million market, the score is 2 TVRs.
Though the serial hasn’t made it in to the top 100, getting 2.34 TVR in the 10 pm slot, its fighting results stacking up against those towering Star Plus soaps Kahaani Ghar Ghar Ki (10 pm) and Kyunki Saas Bhi Kabhi Bahu Thi (10:30 pm) seems to have pleased the channel.
The data indicates that in this time band, not only has the male viewership on Zee TV increased by 210 per cent, female viewership has also increased by a phenomenal 323 per cent. The increase in the viewership for Time Bomb can be largely attributed to a fall of 30 per cent male viewership for Kahani Ghar Ghar Ki and Kyunki Saas Bhi Kabhi Bhau Thi each, Zee TV has claimed in a release.
“Time Bomb is Zee TV’s prime property right now. We have left no stone unturned to promote the show and TAM ratings are a clear indicator of our success. Time Bomb has been able to draw viewers away from their daily dose of drama. With the performance of Time Bomb and the slew of new shows lined up in the coming weeks, Zee TV is on its way to the pivotal position that it long deserved,” Zee TV president Abhijit Saxena has been quoted as saying.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
