GECs
‘Time Bomb’ delivers for Zee in 10 pm slot
MUMBAI: Zee TV’s most-talked about show in recent times, Time Bomb, has got its first report card.
Tam ratings for week 26 (19 June to 25 June) has Time Bomb scoring 2.34 TVRs (Hindi speaking markets, TG +4).
The thriller was launched on 20 June (Monday) as a one hour weekly in the 10 pm slot. Time Bomb replaced the non-starter Kabhi Haan Kabhi Na (10 pm) and Sarhatein (10:30 pm), a re-run.
As per TAM data, Time Bomb recorded 3.1 TVRs in the Mumbai market and for the Delhi and Kolkata markets it got 3 TVRs each. In the Madhya Pradesh 1 million plus market the serial’s score is 4 TVRs while in the Gujarat 1 million plus market it is 3.8 TVRs. In the Gujarat 0.1 million – 1 million market, the score is 2 TVRs.
Though the serial hasn’t made it in to the top 100, getting 2.34 TVR in the 10 pm slot, its fighting results stacking up against those towering Star Plus soaps Kahaani Ghar Ghar Ki (10 pm) and Kyunki Saas Bhi Kabhi Bahu Thi (10:30 pm) seems to have pleased the channel.
The data indicates that in this time band, not only has the male viewership on Zee TV increased by 210 per cent, female viewership has also increased by a phenomenal 323 per cent. The increase in the viewership for Time Bomb can be largely attributed to a fall of 30 per cent male viewership for Kahani Ghar Ghar Ki and Kyunki Saas Bhi Kabhi Bhau Thi each, Zee TV has claimed in a release.
“Time Bomb is Zee TV’s prime property right now. We have left no stone unturned to promote the show and TAM ratings are a clear indicator of our success. Time Bomb has been able to draw viewers away from their daily dose of drama. With the performance of Time Bomb and the slew of new shows lined up in the coming weeks, Zee TV is on its way to the pivotal position that it long deserved,” Zee TV president Abhijit Saxena has been quoted as saying.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
