Executive Dossier
Tamil Thirai TV kicks off operations
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MUMBAI: The Tamil television space has one more player in the general entertainment arena. Tamil Thirai TV (TTV), controlled and managed by Tamil Entertainment Art Media Ltd, started its operations on 6 May. Backed by the Tamill industry, the channel has popular film director Bharathiraja at its helm. |
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According to sources from Chennai, Kalanithi Maran’s Sun Cable Vision (SCV) is carrying TTV on a prime band. Reportedly, many cable operators have also signed agreements to transmit the channel on a revenue sharing basis.  |
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TTV has its weekdays primetime from 7 pm to 10:30 pm. The weekdays non-prime time is from 10:30 pm to 7:30 pm. The Saturday primetime is from 6 pm to 11 pm and the Sunday primetime ranges from 9 am to 10:30 pm. TTV will be a free-to-air channel and the downlink frequency will be 4656 MHz and the symbol rate is 12.121Ms/s. The polarisation is vertical and FEC is 3/4. The channel will beam from Thaicom-3 satellite in Bangkok. Though TTV won’t be a competition for Sun TV in these initial years, it would definitely try to give a fight to the other prominent channels Raj TV, Vijay TV and Jaya TV. With the whole film industry supporting the channel, it would be interesting to see whether this relationship would help TTV to make headways in the film-crazy Tamil Nadu. |
Addressing mediapersons, Bharatiraja had said the channel would showcase Tamil art and culture in an innovative way to stand out from other channels. TTV will beam to Asia, Europe, Australia, Africa and Gulf countries.
MUMBAI: Game faces on, pressure high India’s gaming ambitions are levelling up. Good Game, billed as the world’s first as-live global gaming reality show, has officially launched in India with a bold mission: to crown the country’s first Global Gaming Superstar.
Blending esports with mainstream entertainment, the show brings together competitive gaming, creativity and on-camera performance in a format that tests more than just joystick skills. Contestants will be judged on gameplay, screen presence and their ability to perform under pressure, reflecting how gaming has evolved from pastime to profession and pop culture currency.
Fronting the show are three high-profile ambassadors: actor and entrepreneur Samantha Ruth Prabhu, Indian cricket star Rishabh Pant, and gaming creator Ujjwal Chaurasia. The winner will take home Rs 1 crore ($100,000) among the largest prize pools for any Indian reality show along with the chance to represent India on a global stage.
Backed by a planned annual investment of up to Rs 100 crore, Good Game is also courting brand partners, promising a minimum reach of 500 million among India’s core youth audience. The creators position the show as a bridge between entertainment and interactive culture, offering long-format content, community engagement and commercial scale.
Auditions are now open to Indian citizens aged 18 and above, inviting amateur and professional gamers, creators and performers alike. Shortlisted candidates will be called for in-person auditions in Mumbai on 14 and 15 February, and in Delhi on 28 February and 1 March 2026.
With big money, big names and even bigger ambition, Good Game signals a shift in how India views gaming not just as play, but as performance, profession and prime-time spectacle.
