Sports
Sports Tak Leads Live Viewership During India vs Pakistan Clash
Sports Tak, India’s leading digital cricket platform, delivered a commanding performance during the high-voltage India vs Pakistan encounter, emerging as the clear leader in live concurrent viewership among major cricket platforms.
Post first innings, Sports Tak recorded 42,000 concurrent viewers, well ahead of competitors. ESPNcricinfo registered 17,000 concurrent viewers, while Cricbuzz recorded 1,900 during the same time window.
On the biggest stage of the tournament, Sports Tak outperformed competing platforms by a wide margin, reinforcing its position as a leading destination for live cricket coverage and real-time analysis.
Through fast-paced live shows, expert insights, and fan-first formats, Sports Tak continues to convert marquee matches into high-engagement digital moments. The India vs Pakistan clash once again highlighted the platform’s ability to capture peak audience attention.
The surge in live viewership also delivered strong visibility for partner brands, placing them at the centre of premium cricket content consumed in real time.
With the tournament gaining momentum, Sports Tak is set to build further scale, bringing fans closer to the action and driving impactful reach during the biggest matches of the season.
Sports
Rapoo India renews Mumbai Indians partnership for IPL 2026
Exclusive MI-themed accessories launch alongside nationwide roadshows.
MUMBAI: Rapoo just hit a six with Mumbai Indians because when your mouse pad matches the team jersey, even your cursor starts cheering. Rapoo India, a leading global brand in wireless peripherals and computer accessories, has extended its partnership as the Official Computer Accessories Partner of Mumbai Indians for the TATA IPL 2026 season. Entering the second year of the collaboration, Rapoo aims to fuse its technology innovation with the passion and energy of one of cricket’s most iconic franchises.
The partnership brings an exclusive range of Mumbai Indians-themed Rapoo accessories to market, including wireless keyboards, mice and mousepads featuring the team’s signature blue and gold design. These products blend Rapoo’s advanced wireless tech and multi-mode connectivity with vibrant team branding, letting fans showcase loyalty while upgrading their digital setup.
The MI-edition range is available through Variety Infotech (pan-India delivery), the official Mumbai Indians MI Shop, leading e-commerce platforms (Amazon, Flipkart, Zepto) and major offline retail outlets across India.
To amplify fan engagement during the IPL season, Rapoo will roll out on-ground roadshows and giveaways at prominent electronics hubs, including Lamington Road, Vashi Plaza and Thane Market (Mumbai), CTC (Hyderabad); Mount Road (Chennai), SP Road (Bengaluru), Tilak Road (Pune), Nehru Place (Delhi), Naza Market (Lucknow), Chandni Market (Kolkata), Shaheed Nagar (Bhubaneswar), Roshpa Tower (Ranchi), Silver Mall (Indore), and MP Nagar (Bhopal). These activations let fans experience the MI-themed accessories first-hand.
Rapoo regional director for India & SAARC, MEA Mukesh Kumar Chaudhary said, “We are excited to continue our partnership with Mumbai Indians, a team that represents performance, consistency, and an incredible connection with fans. At Rapoo, we believe technology can enhance everyday experiences, and through this collaboration, we aim to bring fans closer to the game with specially designed accessories that combine innovation, style, and team spirit.”
Founded in 2002, Rapoo operates in over 80 countries and is recognised for advancements in wireless technologies, multi-mode connectivity and user-centric design, backed by over 500 global patents and numerous international awards.
In a season where every boundary counts, Rapoo isn’t just partnering with Mumbai Indians, it’s giving fans the perfect gear to keep clicking, typing and cheering long after the stumps are drawn.
