Kids
Spacetoon launches its first animation IP with Fafa & Juno
MUMBAI: Kids Animation India (KAI), the publishing and merchandising division of Spacetoon India, has rolled out its first intellectual property, Fafa & Juno.
KAI will initially market the cartoon characters through publishing, licensing and merchandising and also through event promotions. The merchandising products will comprise school bags, art sets, stationary, toys and home furnishing. In a bid to create touch points for its newly created properties, KAI is targeting about 150 retail outlets within the next 45 days and about 8000 mom and pop stores by the end of this year. “We are also rolling out 31 publishing titles today based on our new IP properties and plan to unveil 70 titles more by 2009-end,” avers Sangari. “We will also be unveiling a television series based on Fafa & Juno by April 2010. The series is currently under the pre-production stage,” Sanghari quips.
Says Spacetoon-South Asia MD and CEO Rajiv Sangari, “KAI will invest an estimated amount of Rs 40-50 million in the publishing, and licensing and merchandising process of Fafa & Juno till April FY10. We expect to generate revenues of approximately Rs 30-40 million in FY10.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
