Kids
Spacetoon India to represent ‘Hello Kitty’ brand in India
| MUMBAI : Spacetoon India has allied with designer and distributor of character-branded products Sanrio to represent the Hello Kitty brand in India. |
Way back in 1974 Hello Kitty was created by Sanrio in Japan. With $5 billion in annual retail sales worldwide, it claims to be one of the top five licensed brands in the world. |
| Spacetoon MD and CEO South Asia Rajiv Sangari says, “Hello Kitty was not officially represented in India and there have been a lot of counterfeit and pirated products. Now that it is officially represented, we aim to build the brand as big and as strong as any of the world‘s biggest properties on ground.””Licensing continues to play a huge part in Hello Kitty‘s global popularity and we see immense potential in the Indian market for the same. Though it is a challenging endeavour for us but with the help of our partner- Spacetoon India which has a reasonable understanding about the Indian licensing industry, we are confident that we will be able to attract Indian marketers and retailers,” says Sanrio Company Ltd. COO Kunihiko Tsuji. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
