Kids
Spacetoon India to represent ‘Hello Kitty’ brand in India
| MUMBAI : Spacetoon India has allied with designer and distributor of character-branded products Sanrio to represent the Hello Kitty brand in India. |
Way back in 1974 Hello Kitty was created by Sanrio in Japan. With $5 billion in annual retail sales worldwide, it claims to be one of the top five licensed brands in the world. |
| Spacetoon MD and CEO South Asia Rajiv Sangari says, “Hello Kitty was not officially represented in India and there have been a lot of counterfeit and pirated products. Now that it is officially represented, we aim to build the brand as big and as strong as any of the world‘s biggest properties on ground.””Licensing continues to play a huge part in Hello Kitty‘s global popularity and we see immense potential in the Indian market for the same. Though it is a challenging endeavour for us but with the help of our partner- Spacetoon India which has a reasonable understanding about the Indian licensing industry, we are confident that we will be able to attract Indian marketers and retailers,” says Sanrio Company Ltd. COO Kunihiko Tsuji. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
