Sports
Sony ropes in sponsors for IPL3
MUMBAI: Multi Screen Media (earlier Sony Entertainment Television India) has started selling its IPL (Indian Premier League) property to advertisers, five months ahead of launch.
Samsung, Videocon and Hyundai have come as sponsors for the third edition of the IPL shelling out around Rs 400 million each, according to information available with Indiantelevision.com.
MSM is looking for a total of eight to nine sponsors. There will be another six to eight sponsors for the wrap around show, Extraa Innings.
Clients have been bullish on the IPL as it delivered an average TVR of 4.2 in the second season despite being held in South Africa.
“The IPL is now being seen as a high impact event for companies looking to create a marketing splash. So clients are willing to pay a premium. Sony has managed to get Rs 475,000 for a 10-second spot from the sponsors which was its target,” says a media buyer.
For the second edition of the IPL, MSM had managed to get Rs 400,000 for a 10-second spot.
When contacted, MSM president network sales, licensing, telephony Rohit Gupta declined to offer any details.
Sports
Ashish Limaye bags gold and bronze at Montelibretti 2026 event
Indian rider shines in Italy, gains ground ahead of higher-level tests
MUMBAI: Ashish Limaye delivered a strong performance on the international stage, clinching both gold and bronze at the FEI Eventing Competition Montelibretti 2026 held in Italy earlier this month.
Competing against riders from across the globe, Limaye secured the top podium finish in the CCI 2 Long Format riding Easy Turn, registering a score of 30.2 in a field that featured participants from five nations. He followed it up with a bronze medal in the CCI 2 Short Format aboard Willy Be Dun, scoring 32 in a much larger and highly competitive pool of 66 riders representing nine countries.
Reflecting on the outing, Fédération Equestre Internationale event rider Ashish Limaye said, “Riding at Montelibretti was amazing. To compete with such talented riders from around the world was fantastic. I’m really happy with the results and the effort our team has put in.”
Beyond the podium finishes, Limaye also achieved a milestone result on D’Avril du Pinier, earning a Minimum Eligibility Requirement, bringing him closer to qualifying for the FEI World Equestrian Games.
While the Montelibretti competition was not a direct qualifier for major multi-sport events, it serves as a crucial stepping stone as Limaye prepares to move up to the more demanding CCI 3 level.
With momentum firmly on his side, the Indian rider now looks set to build on this success as he targets bigger stages in the global equestrian circuit.
