Kids
Sesame Workshop promotes Schneiderman to manager of international TV distribution
MUMBAI: Sesame Workshop has promoted Celia Schneiderman to manager international television distribution. Responsible for program sales in Asia, Latin America, Canada, the Caribbean, and in-flight, Schneiderman will report to Sesame Workshop international television distribution vice president Renee Mascara.
Schneiderman was recently international television distribution coordinator where she oversaw details of the Workshop’s participation at international television trade shows including Mipcom, MipTV, Natpe, LA Screenings and Asia TV Forum. She was responsible for generating sales reports and served as a liaison to the Workshop’s broadcasters.
“Since joining Sesame Workshop, Celia has demonstrated a deep interest in learning all aspects of international television sales and has developed a strong knowledge of the market that will be an asset to our broadcasters,” said Mascara.
Previously, Schneiderman was a research specialist at Cushman & Wakefield where she wrote market reports and provided market analysis information. She also served as an advertising service coordinator at Cahners Publishing.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
