Sports
Rapoo India renews Mumbai Indians partnership for IPL 2026
Exclusive MI-themed accessories launch alongside nationwide roadshows.
MUMBAI: Rapoo just hit a six with Mumbai Indians because when your mouse pad matches the team jersey, even your cursor starts cheering. Rapoo India, a leading global brand in wireless peripherals and computer accessories, has extended its partnership as the Official Computer Accessories Partner of Mumbai Indians for the TATA IPL 2026 season. Entering the second year of the collaboration, Rapoo aims to fuse its technology innovation with the passion and energy of one of cricket’s most iconic franchises.
The partnership brings an exclusive range of Mumbai Indians-themed Rapoo accessories to market, including wireless keyboards, mice and mousepads featuring the team’s signature blue and gold design. These products blend Rapoo’s advanced wireless tech and multi-mode connectivity with vibrant team branding, letting fans showcase loyalty while upgrading their digital setup.
The MI-edition range is available through Variety Infotech (pan-India delivery), the official Mumbai Indians MI Shop, leading e-commerce platforms (Amazon, Flipkart, Zepto) and major offline retail outlets across India.
To amplify fan engagement during the IPL season, Rapoo will roll out on-ground roadshows and giveaways at prominent electronics hubs, including Lamington Road, Vashi Plaza and Thane Market (Mumbai), CTC (Hyderabad); Mount Road (Chennai), SP Road (Bengaluru), Tilak Road (Pune), Nehru Place (Delhi), Naza Market (Lucknow), Chandni Market (Kolkata), Shaheed Nagar (Bhubaneswar), Roshpa Tower (Ranchi), Silver Mall (Indore), and MP Nagar (Bhopal). These activations let fans experience the MI-themed accessories first-hand.
Rapoo regional director for India & SAARC, MEA Mukesh Kumar Chaudhary said, “We are excited to continue our partnership with Mumbai Indians, a team that represents performance, consistency, and an incredible connection with fans. At Rapoo, we believe technology can enhance everyday experiences, and through this collaboration, we aim to bring fans closer to the game with specially designed accessories that combine innovation, style, and team spirit.”
Founded in 2002, Rapoo operates in over 80 countries and is recognised for advancements in wireless technologies, multi-mode connectivity and user-centric design, backed by over 500 global patents and numerous international awards.
In a season where every boundary counts, Rapoo isn’t just partnering with Mumbai Indians, it’s giving fans the perfect gear to keep clicking, typing and cheering long after the stumps are drawn.
Sports
JK Lakshmi Cement named principal sponsor of Rajasthan Royals
Cement maker’s logo to feature on team jersey for the 2026 T20 season.
MUMBAI: When cricket meets concrete, the partnership is built to last. JK Lakshmi Cement Limited has signed on as the principal sponsor of Rajasthan Royals for the 2026 T20 season, marking a renewed collaboration between two organisations that share deep roots in Rajasthan. Under the agreement, the JK Lakshmi Cement logo will appear prominently on the back of the Rajasthan Royals’ match jersey throughout the season. The brand will also feature across team gear, in stadium signage and digital match day content, giving it strong visibility during one of India’s most watched sporting tournaments.
For JK Lakshmi Cement, the partnership reflects a long standing association with the state. The company has maintained a significant presence in Rajasthan for decades through its manufacturing facilities, distribution network and relationships with contractors, dealers and local communities.
JK Lakshmi Cement, deputy managing director Shrivats Singhania, at said the collaboration celebrates the shared heritage of both organisations. “Rajasthan has always been integral to our journey, shaping our identity and growth from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance and enduring commitment,” he said.
He added that the national reach of the T20 league offers an opportunity to showcase Rajasthan’s spirit on a larger stage.
Cricket continues to be one of India’s most powerful cultural connectors, drawing fans across regions and generations. JK Lakshmi Cement sees the association as a way to strengthen engagement with stakeholders ranging from homeowners and contractors to engineers, masons and dealers.
JK Lakshmi Cement president and director Arun Shukla noted that the journey of the brand and the team share striking similarities. “The journey of Rajasthan Royals is similar to ours strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in,” he said.
He added that the association will help bring the brand closer to audiences, from individual homes in smaller towns to large infrastructure projects in major cities, while connecting them to the energy of the T20 season.
From the team’s perspective, the partnership strengthens its ties with homegrown brands.
Rajasthan Royals chief operating officer Alok Chitre said the team was pleased to welcome JK Lakshmi Cement as its principal sponsor. “We are happy to have JK Lakshmi Cement as our principal sponsor for the Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond,” he said.
As India’s infrastructure and construction sectors continue to grow, JK Lakshmi Cement has been focusing on operational strength, innovation and long term expansion. Strategic collaborations such as this allow the brand to connect with wider audiences while reinforcing its presence in markets where it has long operated.
For Rajasthan Royals, meanwhile, the deal adds another regional ally to its roster proving that sometimes, the strongest partnerships are the ones built close to home.
