Events
Promos have the power to make or break TV shows: Raj Nayak
MUMBAI: Promos are an important medium via which television channels showcase their shows and entertainment properties. Citing the ever important role of promos in today’s cluttered and competitive television environment PromaxBDA conference chair and Colors CEO Raj Nayak said as the number of channels and shows increase, the task for promo makers gets tougher and bitter.
“Everyone wants to get noticed with the help of that teaser. While some channels want to retain their audience, some others want to get audiences back.The small teaser is burdened with different aspirations. Promo is no longer just another brick in the wall; it is now one of the important aspects that has the power to determine the fate of a show,” Nayak asserted.
The audience, which comprised promo makers and creative talent, was buoyed by Nayak’s encouraging comments directed towards them. “You are the real heroes of the television industry, which is evolving every day.You are the one that make every second of a promo count and that is one of the reasons why promos became such an important aspect. They have emerged as a major teamwork, which has the power to decide success or failure of an innovation. You all are the backbone of creativity in the television industry and with the growth of technology, I hope it gets better and bigger,” Nayak said.
Talking about Colors’ voyage, he said, “We at Colors believe about disruption and differentiation. Television viewers have evolved and are not the same anymore. They expect quality in each and every segment and promos are one of them. While with Ashoka we portrayed love, power and affection of a mother – son relationship, Udaan was sensitive as well as esthetic. On the other hand, Code Red had to be different from all other daily crime shows and it was the promo that had the responsibility of communicating the message that Code Redwas different and that’s how important that short teaser is.”
“Creativity is doing summersaults every now and then and you all are the real warriors of the war that wages every day in Indian television. I feel proud to chair the conference in PromaxBDA, which addresses to the creative pillars in the industry,” Nayak concludes.
MUMBAI: Disney Star India is in the running for this year’s IBC2024 Innovation Awards which are to be held on 15 September at 18 hours. The category for which it has been shortlisted is the social impact award for its work with India Signing Hands through which it brought the IPL 2024 coverage to almost 67 million hard of hearing and 34 million visually impaired fans on Star Sports.
Late last month, the IBC announced the finalists for the IBC Innovation Awards which celebrate and honour collaborative initiatives leading to ground-breaking solutions that address real-world media, entertainment and technology industry challenges. This year’s awards bring together under one roof IBC’s innovation and social impact awards to create a unified celebration of industry advances, with five categories now being judged: content creation, content distribution, content everywhere, social Impact, and environment & sustainability.
“This year’s entries once again showcased the global reach and appeal of the IBC Innovation Awards with projects of the highest quality received from six continents,” said chair of the 2024 IBC Innovation Awards jury Fergal Ringrose. “Meanwhile, constantly evolving delivery methods and audience consumption patterns demand that content producers around the globe must innovate dynamically in order to stay relevant and competitive in the modern media and entertainment technology ecosystem. I would like to sincerely thank our panel of judges for their diligence and ability to adapt, as we brought our three content categories together with environment and sustainability and social impact this year for our new-look IBC Innovation Awards.”
Former news anchor Sasha Qadri is set to host the awards in the auditorium complex at the RAI on Sunday.
This year’s finalists in the Content Creation category include:
* The National Football League (US), ESPN, Disney/Pixar and Beyond Sports for creating the first fully animated, real-time NFL alternative broadcast set in the Toy Story universe.
* Olympic Broadcasting Services and partners for live broadcast production with more than 200 smartphones contributing video for the Paris 2024 Opening Ceremony and a sea-based 5G network for sailing competitions in Marseille.
* Aspire for working with Vislink and FocalPoint VR to develop a virtual reality over RF wireless solution for the inaugural season of Aspire’s Abu Dhabi Autonomous Racing League (A2RL).
The organisations named as finalists in Content Distribution are:
* Claro for creating a new approach to pay TV in Brazil, integrating streaming channels and applications, delivering entertainment to consumers with a complete pay TV offer.
* NBCUniversal Operations and Technology for its pioneering project to transform the way its TV channels are delivered to consumers worldwide.
* The National Hockey League (Canada and US) in partnership with Verizon, AWS, Zixi, Vizrt and Evertz, for producing a 5G and Edge compute framework for assembly, control and delivery of live broadcast.
The Content Everywhere finalists are:
* LaLiga for working with Play Anywhere and Ease Live to enable true fan interactivity for itself and its worldwide broadcast and streaming partners.
*Red Bull Media House for bringing together real-time GPS tracking, data management and advanced visualisation to transform viewing experience across live broadcast, web widgets and AR mobile app.
* Franceinfo (France Télévisions) for working with PimpMyCompany to aggregate text/audio/video/photo messages from various platforms and broadcasting them live on air.
Apart from Disney Star, the Social Impact finalists are:
* CultureQ for a new technology platform developed by indigenous-owned tech company Kiwa Digital that enables indigenous peoples globally to revitalise their language and culture at scale, while retaining sovereignty
* Sesame Workshop for its Watch Play Learn Distribution Hub which allows government agencies and aid organisations to preview and request videos for children in crisis settings.
The Environment & Sustainability finalists are:
* France Télévisions for reducing CO2 emissions by 300 tons via a pioneering 100% glass-to-glass cloud production and private 5G network.
* GreeningofStreaming for addressing growing industry concerns about the energy impact of the streaming sector, with international reach and over 30 member organisations.
* Anton/Bauer for Salt-E Dog which harnesses the power of sodium chemistry to enable sustainable television production practices.
The Innovation Awards ceremony will also feature the presentation of the IBC International Honour for Excellence, which goes to an individual or organisation that has made an outstanding impact in the industry, and the best technical paper, with all papers being presented at the 2024 IBC Conference that runs 13-15 September in the auditorium complex of the RAI.
