Kids
Nickelodeon to celebrate Earth Day with green-theme
MUMBAI: Nickelodeon has planned a line up of eco-friendly programming and off-channel initiatives to celebrate Earth Day on 22 April. The channel will air new ‘green-themed‘ episodes of hit tween shows iCarly and True Jackson, VP while select preschool series will air on Nickelodeon and Noggin throughout the day.
Nickelodeon will also unveil ‘The Big Green Help‘ grants programme to support schools and local organisations with sustainability projects, and offer kids the opportunity to take environmental action with more than 500 local grassroot Earth Day events. The efforts are part of Nickelodeon‘s ‘The Big Green Help‘ campaign – a multiplatform, global pro-social initiative designed to empower kids to take action on the environment and connect them to energy saving and earth-friendly activities in their everyday lives.
“On Earth Day, we are using the power of our brand to connect kids to an issue of importance to them,” said Nickelodeon Kids and Family Group EVP public affairs Marva Smalls.
“By working with our partners, and through initiatives like our new grants programme, we are providing them with tools and resources to help them be better environmental custodians,” Smalls added.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
