Kids
Nickelodeon celebrates International Yoga Day with #YogaSeHiHoga campaign
Mumbai: Category leader and pioneer in kids’ entertainment, Nickelodeon has successfully catered to millions of young audiences across the country with unrivaled, innovative, and engaging experiences. In its ongoing endeavor to make yoga a daily routine in every kid’s life, Nickelodeon has once again partnered with the Ayush Ministry to educate and inspire young minds about the numerous benefits of yoga under its flagship campaign – #YogaSeHiHoga – marking the fourth consecutive year of collaboration. As part of the campaign, renowned duo Motu-Patlu, magictoon Rudra, and the latest alien in town Abhimanyu, were seen spreading the message of healthy lifestyle at the biggest Yoga event in the country in Jabalpur, performing Yoga Aasans with vice president of India – Jagdeep Dhankhar, Madhya Pradesh chief minister Shivraj Singh Chouhan, and other dignitaries, commemorating International Yoga Day!
Ministry of Ayush joint secretary Kavita Garg said, “The Ayush Ministry has always supported and encouraged innovative initiatives that promote the practice of yoga. The longstanding probono association between Nickelodeon and the Ayush Ministry exemplifies the power of entertainment and education coming together to create a positive impact on children’s lives and inculcate in them healthy habits. #YogaSeHiHoga initiative aims to introduce yoga as a regular part of children’s lives, capturing their attention from a young age through beloved characters like Motu & Patlu, and we eagerly anticipate further endeavors to engage our future generation.”
Seen performing alongside 150,000 people at the grand event at Garrison Ground, Nicktoons, with their infectious energy and playful spirit, made the practice of yoga fun and engaging for the kids present. The event also witnessed prime minister Narendra Modi giving a special video message addressing the participants about the importance and values of practicing yoga. Together, the Nicktoons not only spread the joy of yoga but also instilled a sense of mindfulness and self-awareness in the hearts of those who attended.
Nicktoons have been actively advocating a healthy mind and body amongst children through initiatives like #YogaSeHiHoga. In 2019, Nickelodeon celebrated International Yoga Day wherein Nicktoons Motu-Patlu performed Yoga with prime minister Narendra Modi and 40,000 people at Prabhat Tara ground, Ranchi and collaborated with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’. Nickelodeon has been celebrating Yoga Day virtually in partnership with AYUSH Ministry to inculcate yoga habits and highlight the importance of building a healthier immune system. The digital partnership was extensively promoted through interactive posts, videos, followed by a nationwide contest that reached out to over 630,000 mothers & kids combined through digital mediums and over 3000 entries received under the Yoga contest hosted on the brand platform.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
