Kids
Nick, Zapak Games partner to launch ‘Roary the Racing Car’ toys in India
MUMBAI: Nick India has partnered with Zapak Games to launch 23 variants of racing cars based on Roary The Racing Car, one of the most popular shows on the channel internationally.
The range includes 8 different types of racing cars including push along vehicles, friction cars with sound, Roary toolbox playset – build your own race track and Roary RC.
Says Viacom18 VP – consumer products Sandeep Dahiya, “We are very excited to partner with Zapak Games to launch this exciting range in India. Given that this range not only looks exciting but has a great play value, we are confident that this will race off the shelves here, as it has done in the other parts of the world.”
Says Zapak Games business head Vaibhav Odhekar, “It gives us immense pleasure to partner with Nick to launch Roary in India. With a strong retail distribution across 135 cities, we are committed to offer world class products to the Indian consumer.”
Nick Consumer Products encapsulate diverse products and categories of its properties such as Dora the Explorer, SpongeBob SquarePants, Ninja Hattori amongst others. It is present in over 25 categories and has launched more than 300 SKU‘s since it was started in the year 2006. Nick Consumer Products include toys, books, stationery, party products, back to school range and home furnishings.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
