Sports
Neo Cricket ropes in Tata DoCoMo as season partner
MUMBAI: Neo Cricket which is looking for six to eight season partners has managed to rope in Tata DoCoMo.
A media buyer, while declining to comment on the size of the investment, notes that the commitment starts with the seven match ODI series between India and Australia. It continues till the South Africa series next year.
The buyer further notes that with this sustained visibility, the company will be able to plan its marketing activities better. Neo Cricket is looking to charge rates similar to what Sony had got for the IPL. When contacted Neo Sports Broadcast COO Prasana Krishnan declined to comment.
It is expected that the Australia series will do better than the Champions Trophy. Though, if there is a drop compared with previous bilateral ODI India series then serious questions may be raised by advertisers about the viability of the ODI format.
Sports
Ashish Limaye bags gold and bronze at Montelibretti 2026 event
Indian rider shines in Italy, gains ground ahead of higher-level tests
MUMBAI: Ashish Limaye delivered a strong performance on the international stage, clinching both gold and bronze at the FEI Eventing Competition Montelibretti 2026 held in Italy earlier this month.
Competing against riders from across the globe, Limaye secured the top podium finish in the CCI 2 Long Format riding Easy Turn, registering a score of 30.2 in a field that featured participants from five nations. He followed it up with a bronze medal in the CCI 2 Short Format aboard Willy Be Dun, scoring 32 in a much larger and highly competitive pool of 66 riders representing nine countries.
Reflecting on the outing, Fédération Equestre Internationale event rider Ashish Limaye said, “Riding at Montelibretti was amazing. To compete with such talented riders from around the world was fantastic. I’m really happy with the results and the effort our team has put in.”
Beyond the podium finishes, Limaye also achieved a milestone result on D’Avril du Pinier, earning a Minimum Eligibility Requirement, bringing him closer to qualifying for the FEI World Equestrian Games.
While the Montelibretti competition was not a direct qualifier for major multi-sport events, it serves as a crucial stepping stone as Limaye prepares to move up to the more demanding CCI 3 level.
With momentum firmly on his side, the Indian rider now looks set to build on this success as he targets bigger stages in the global equestrian circuit.
