News Broadcasting
Mexico is Country of Honour at Mipcom 2014
CANNES: After Argentina, it is Mexico’s turn to be crowned ‘Country of Honour’ for Mipcom.
The Mipcom 2014 ‘Country of Honour’ protocol was signed today by Reed Midem entertainment director Jerome Delhaye and ProMexico CEO Francisco N Gonzalez Diaz, making Mexico – the largest producer of Spanish language content – the Country of Honour for Mipcom 2014, scheduled to be held in Cannes from 13-16 October 2014.
Speaking at the occasion, Reed Midem director television division Laurine Garaude said: “ProMexico’s support for the ‘Country of Honour’ initiative reflects Mexico’s commitment to developing its entertainment industry across the global market.”
Gonzalez Diaz said: “We are absolutely thrilled with the announcement of Mexico being the ‘Country of Honour’ for next year. We will be delighted to showcase why Mexico is becoming such a sweet spot in this industry.”
Mipcom 2014 will see a dedicated focus on Mexico’s vibrant television, film and digital media industries. ‘Focus on Mexico’ will feature high-level conferences, screenings, co-production matchmaking and Mexican themed networking events.
To be launched at MipTV 2014, ‘Focus on Mexico’ will extend through Mipcom, aiming to provide global entertainment executives an opportunity to discover the country’s rich content across fiction, documentary, factual, formats, animation, digital media and kids’ content.
Gonzalez Diaz added: “Mexico’s recognised talent as well as very competitive costs, high quality infrastructure, natural wonders, world renowned hospitality, attractive market, proximity to key international spots and generous incentives has turned our country into the industry’s destination of choice.”
The ‘Country of Honour’ programme is organised in partnership with ProMexico, the government agency that supports Mexican exports internationally and is in charge of attracting investments into the country.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
