Kids
McDonald’s launches Happy Meals toys based on ‘Madagascar’
NEW DELHI: McDonald‘s has launched new range of Happy Meals toys for kids based on the movie, Madagascar: escape 2 Africa.
In order to introduce its new range of toys, the fast food restaurant has also launched new television commercial which features the toys based on the most popular characters from the movie.
The TVC has been created by Leo Burnett‘s Tushar Pal and has been produced by Fingerprint Productions.
The film shows a school bus on its way to a picnic spot. As the bus reaches the picnic spot, the kids see McDonald‘s Happy Meal boxes and are very surprised. Suddenly, the boxes explode and ‘Madagascar‘ characters come alive and start dancing. The kids also start dancing with the toys in their hands. As they shake the toy, it starts to talk.
McDonald‘s has tied up with the DreamWorks‘s animated movie Madagascar, which features the adventures of four pampered zoo animals, a hippo, a lion, a zebra and a giraffe – let loose in the jungles of Madagascar.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
