Kids
McDonald’s and Warner Home Video introduce new live action home entertainment DVDs
MUMBAI: Children will be entertained and inspired to achieve happy active lives as McDonald‘s and Warner Home Video (WHV) unveil two live-action home entertainment specials, with McKids Adventures Volume 1: Get Up and Go with Ronald and McKids Adventures Volume 2: Treasure Hunt with Ronald. Both will be available on 15 August 2006 and will be available globally. |
Produced in association with Dic Entertainment, the worldwide licensor for the McKids brand, The McKids Adventures DVD specials are part of McDonald‘s active lifestyle campaign which promotes physical activity. In each DVD, Ronald McDonald leads a group of children through various adventures that entertain, engage and inspire while providing opportunities for singing and dancing along the way. Volume 1 and 2 will be sold separately and each will retail at $14.98. “We are pleased to be able to offer parents high-quality videos that not only educate and entertain children, but also encourage them at an early age to develop an active lifestyle. Ronald McDonald is loved and admired by kids around the world. Children look up to him as a wonderful role model and he‘s the ideal personality to star in this DVD series,” said Warner Home Video vice president kids and sports marketing Dorinda Marticorena. “This new high-energy series is another way that McDonald‘s is committed to helping families lead active lifestyles. Ronald McDonald makes it easy for kids to learn how much fun being active can be,” said McDonald‘s senior director global marketing Cathy Nemeth. The DVDs are packed with original music videos which are sure to get kids up on their feet and participating in the fun. WHV will promote the debut of McKids Adventures Volume 1: Get Up and Go with Ronald and McKids Adventures Volume 2: Treasure Hunt with Ronald with a broad consumer advertising campaign that encompasses national television and print media outlets. McKids Adventures will be trailered on all WHV Kids Summer and Fall DVD releases as well as in select McDonald‘s restaurants. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
