Kids
Max hunts for Extraaa Innings T20 junior
MUMBAI: In order to create hype around the Indian Premier League (IPL), Max has launched an initiative – Extraaa Innings T20 junior.
Extraaa Innings is Max‘s wraparound show. For IPL 3.0 it is looking to add a distinctive new dimension by launching a nationwide hunt for eight junior DLF IPL extraaa innings T20 hosts starting this January.
A nine-city hunt will be conducted across Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Chandigarh, Bangalore, Ahmedabad and Jaipur for children between 7–14 years of age, starting 16 January till 7 February. The auditions will be judged by Extraaa innings hosts such as Gaurav Kapoor and Samir Kochhar.
Extraaa innings T20 Junior will engage in activation across 50 towns and over 1200 schools through School Contact Programs, radio contests and IVRS modules (call 5052525). Registration forms will be distributed in every school and Max will run a contest wherein the teachers will select 30 students per school based on the criteria shared with them. These kids will be given special ‘School representative passes‘ and will be invited directly to the audition in their city representing their school. The selection will be based on the confidence level, communication skills, on-screen presence and passion of the competing kids for DLF IPL.
In line with the channel’s pioneering efforts to maximise the entertainment quotient of cricket related programming, the extraaa innings T20 Juniors will get an opportunity to express their views and interact with their home team players, guests and expert panel on-air for the entire DLF IPL 2010 season. The little masters will add extraaa zing to the acclaimed panel of extraaa innings T20, as they match the seasoned presenters ball-to-ball and game-to-game, with their perspective and views in the biggest cricketing event on television.
Max VP marketing Gaurav Seth says, “Cricket is not just a game; it brings people together. Indian viewers are seeking much more than cricket – a total ‘cricketainment’ experience today. With extraaa innings T20, we have pioneered an innovative mix of cricket and entertainment, to completely revolutionise what viewers expect from wrap-around programming. By introducing extraaa innings T20 Juniors, MAX has once again marked a turning point in the way cricket programming is telecast not only in India, but worldwide.”
The hunt for the little masters of cricket gab will see a buzz being created with special promotions across print, radio, TV, school activation and IVRS mediums. The radio will see customised contests, where the winning kids will walk away with passes to beat the queue and audition faster, much like the winners of the school contact programme.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
