Financials
Max claims success with ‘Spiderman I’ premiere
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MUMBAI: SET India’s events and movie channel Max has reasons to celebrate. The channel, quoting TAM figures, claims that the premiere of Spiderman I has won it some very impressive numbers. The movie, aired in the channel’s dubbed movie segment Hollywood Hungama on 8 May, has recorded 3.8 TVRS in the Hindi Speaking Markets (HSM), according to Max. |
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Max business head Albert Almedia states that the performance complements the channel’s fine understanding of the viewers’ choices. “Hollywood Hungama, as a brand, caters to the specific needs of the viewers who are interested in watching Hollywood movies in Hindi.” On the activities Max had carried out to promote the movie, Almeida said the movie was positioned as the big spike of May, when the calendar was planned. He said a combination of print, radio and on-air promotion was executed across the HSM to promote the property. |
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“Three weeks ahead of the telecast, we started with on-air promos which had three phases: teasers, coming soon, and movie highlights. This was followed by print ads in all the prominent dailies across the country. We used radio also as an effective promotional platform to push the movie.” Max had launched Hollywood Hungama on 26 June 2004. Till now, the channel has telecast 23 different titles over a period of 44 weeks. “The average repetition is 1.9 and for a movie channel, it is very in-frequent,” says Almeida.
Speaking on the channel’s plans for Hollywood Hungama, Almeida said efforts are on to refresh the movie library. “We are not having such an extensive library now. But, we will be strengthening that part through acquisition of a fresh set of movies by July. Currently, the evaluation process is on.” As already reported by indiantelevision.com, Max is looking at acquiring more recent films from the Columbia TriStar library as well as from other Hollywood studios. The channel will be kicking off an `Afternoon Festival’ in June with noted actress Madhuri Dixit’s ten choicest movies. In August, the channel is planning to launch the Sunday vertical aimed at urban audiences. “The channel’s performance has been extremely good. We ended the last financial year as the number one movie channel. We are still leading in primetime. In the evening band also, we have been delivering impressive numbers. Having established the primetime band, Max’s focus this year will be to build the afternoon and Sunday blocks,” sums up Almeida. |
Brands
Page Industries posts steady Q3 growth, declares Rs 125 interim dividend
MUMBAI: It’s time to brief the markets: Page Industries is showing that even when regulations tighten, it can still keep its footing in the innerwear business. The Bengaluru-based apparel major has reported its financials for the quarter ended 31 December 2025, delivering a performance that remains steady and well put together.
The company’s top line showed plenty of elasticity this quarter. Revenue from operations stretched to Rs 1,38,675.71 lakhs, a healthy jump from the Rs 1,29,085.82 lakhs reported in the preceding quarter. Compared to the same period last year, which stood at Rs 1,31,305.10 lakhs, it’s clear the brand’s grip on the market isn’t loosening. Total income for the quarter, including other finance gains, reached a comfortable Rs 1,39,919.03 lakhs.
However, it wasn’t all smooth silk. The Government of India’s new unified Labour Codes, covering everything from wages to social security, officially kicked in on 21 November 2025. This regulatory shift forced Page Industries to account for a one-time “exceptional item” cost of Rs 3,500.42 lakhs to cover incremental employee benefits and related obligations. Despite this Rs 35-crore legislative snag, the underlying business remained robust. Profit before tax stood at Rs 25,625.35 lakhs after the exceptional hit, and without that one-off cost, the figure would have been a more muscular Rs 29,125.77 lakhs. Net profit for the quarter came in at Rs 18,953.64 lakhs.
Total expenses rose to Rs 1,10,793.26 lakhs, driven largely by raw material consumption of Rs 30,162.65 lakhs and employee benefits of Rs 23,310.66 lakhs. Even so, the company’s operational strength ensured the bottom line remained firmly stitched together.
For shareholders, the news is particularly “fitting.” The Board has declared a third interim dividend for 2025-26 of Rs 125 per equity share. The record date has been set for 11 February 2026, with the payment scheduled on or before 6 March 2026. This follows two previous interim dividends of Rs 150 and Rs 125 declared earlier in the financial year, reinforcing the company’s commitment to sharing the spoils of its success.
Looking at the nine-month stretch ending December 2025, Page Industries has amassed total income of Rs 4,04,090.59 lakhs, with total comprehensive income of Rs 58,231.49 lakhs. While the basic earnings per share for the quarter dipped slightly to Rs 169.93, compared to Rs 183.48 in the same quarter last year, the year-to-date EPS remains a solid Rs 524.57.
Auditors at S.R. Batliboi & Associates LLP have given the results a “limited review” thumbs up, reporting no material misstatements. It seems that, as far as Page Industries is concerned, the business remains as well-constructed as its famous Jockey briefs.







