Kids
Mattel, WWE launch product line
MUMBAI: Toy maker Mattel has partnered with World Wrestling Entertainment (WWE) to launch the WWE Action Figure range in India with a special event at Hamleys, the new toy destination at High Street Phoenix, Lower Parel.
Mattel India commercial director Karun Gera says, “Mattel is excited to bring the iconic WWE entertainment brand to young Indian fans. Capturing all the drama and excitement that makes the WWE a worldwide phenomenon, these action figures and role-play items reinforce our commitment to bringing the most exciting and innovative toys to Indian children.”
Created with both kids and collectors in mind, the action figure line aims to bring the drama and action of WWE home and looks to offer something for every fan. Kids can recreate their favourite matches with the approximately seven-inch basic WWE figures, from the Monday Night Raw, Friday Night SmackDown and ECW rosters.
Innovative FlexForce Figures: These figures are also available with a feature called FlexForceTM that enables them to deliver hook throwin’, flip-kickin’ moves. The figures are called the new FlexForce Action Figures.
WWE superstars such as John Cena, CM Punk and Rey Mysterio all form part of the superstar line-up from Mattel. The range which spans over 20 different characters in India also includes The Great Khali figure.
Besides action figures in single packs, the range, available at stores throughout India, includes product lines like WWE Action Figure Two Packs, WWE Championship Belts and WWE Breakdown Brawl Ring.
“The WWE range of action figures particularly those inspired by The Great Khali should be an instant hit with children and adults alike and a welcome addition to the vast selection and collection of branded national and international offering of toys that is on display at Hamleys.” adds Pai.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
