Sports
KKR names Disha Eye Hospitals official vision partner
Three-time IPL champions partner with Kolkata-based chain for 2026 season.
MUMBAI: KKR just found the perfect partner to keep their vision sharp because when you’re chasing another IPL title, even the eyes need a champion behind them. Kolkata Knight Riders (KKR), three-time IPL winners, have announced Disha Eye Hospitals as their official vision partner for the 2026 Indian Premier League season. The collaboration unites the cricket franchise with one of East India’s leading ophthalmology chains, which operates 20 branches and has been delivering affordable, world-class eye care since 1997.
Headquartered in Kolkata, Disha Eye Hospitals aligns with KKR’s fan-first ethos and community commitment, aiming to make genuine eye health accessible across the City of Joy and beyond. The partnership reflects shared values of excellence, accessibility and relentless pursuit on the pitch and in patient care.
KKR CEO Venky Mysore said, “This partnership strengthens our commitment to Kolkata’s community through a collaboration rooted in shared values of excellence and accessibility. Our association with Disha Eye Hospitals will enable us to deliver meaningful impact for fans on and off the field.”
Disha Eye Hospitals chairman and managing director Debasish Bhattacharya added, “When we founded Disha Eye Hospitals in 1997, our vision was simple yet profound: to ensure that world-class, affordable eye care is a fundamental right for everyone. Partnering with a champion team like KKR feels like a natural extension of that ethos. KKR represents the passion of Bengal, and Disha represents its care.”
The announcement comes ahead of the 2026 IPL season, where KKR will once again look to defend their legacy while extending their community reach through eye health initiatives. In a tournament where every boundary counts, this partnership proves that clear vision isn’t just for batsmen, it’s for Bengal too.
Sports
Alstone named Official Cladding Partner of Punjab Kings for IPL 2026
Premium exterior cladding brand strengthens its cricket association strategy with third IPL tie-up.
MUMBAI: Alstone is clearly aiming to build stronger walls both on the field and in the minds of cricket fans by teaming up with Punjab Kings this IPL season. India’s leading premium exterior cladding brand has announced its association with Punjab Kings as the Official Cladding Partner for the 2026 edition of the Indian Premier League. This marks Alstone’s third engagement with India’s biggest cricketing platform, underlining its continued strategy of leveraging high-impact sporting events to boost brand visibility and national connect.
Having previously partnered with a Bengaluru-based franchise, Alstone has now aligned with Punjab Kings, a team known for its fearless gameplay, high energy and passionate fan base. The collaboration brings together Alstone’s progressive brand philosophy and the dynamic spirit of the Kings.
Through the partnership, Alstone plans to roll out a mix of integrated marketing initiatives, creative campaigns and on-ground activations during the season. The focus will be on deeper engagement with channel partners and end consumers while reinforcing its leadership in the premium cladding segment.
Speaking on the association, Mr Sumit Gupta, Managing Director of Alstone, said: “Our partnership with Punjab Kings for the 2026 season is a reflection of Alstone’s evolving brand journey with cricket. This platform represents scale, influence and cultural relevance at an unmatched level. Punjab Kings, with their passion and energy, perfectly mirror the values we stand for innovation, performance and consistency.”
Saurabh Arora, Chief Commercial Officer of Punjab Kings, added: “We’re happy to have Alstone come on board as our Official Cladding Partner for the 2026 season. It’s always great to work with brands that are growing strongly across India. We’re looking forward to building this partnership together and creating meaningful engagement for fans.”
With over two decades of industry leadership, Alstone offers a diverse portfolio including Fire Retardant Composite Panels (FRCP), Metal-based High-Pressure Laminates (HPL), Aluminum Honeycomb Panels, Metal Louvers and Zinc Composite Panels (ZCP) in collaboration with VMZINC, France.
As the IPL continues to deliver massive viewership and engagement, Alstone’s tie-up with Punjab Kings highlights the brand’s commitment to bold, memorable brand-building in one of India’s most vibrant sporting arenas.
In the high-stakes world of T20 cricket, where boundaries are smashed every match, Alstone is making sure its brand presence is equally solid and eye-catching.
