Kids
Kalaignar TV launches kids channel, Chithiram TV
MUMBAI: South India Tamil channel Kalaignar TV launched its new kids channel ‘Chithiram TV‘ today, June 3rd, 2010 which happens to be the birthday of the Tamil Nadu Chief Minister Karunanidhi, the owner of the channel. Targeting children in the age group of 2 to 14, the regional kids channel will be a host to mostly international animation content. The channel will available on DTH throughout the world.
It has also acquired from Accel Animation, ‘Thirukkural kadhikal‘ meaning Thitukkural stories. The international content includes shows such as ‘He-Man‘, ‘Charlie Chaplin‘, ‘Hello Kitty‘, ‘Sonic Hedge Hog‘, ‘Dennis the Menace‘, ‘King Kong‘, ‘Archir & Sabrina‘ and many more.
Speaking to Animationxpress.com Kalaingar TV General Manager Florent C.Pereira said “The channel would be an info edutainment channel and would focus on not only providing entertainment to the children but will also inform and educate them. The ‘Thirukkural kadhikal‘ would be aired in a format which will appeal to the Tamil audience, with ‘Kural‘ recital and narration by eminent personalities which would educate the children.”…Read more
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
