Kids
Increased TV consumption unhealthy for kids: study
MUMBAI: As television networks dedicated to children gear up for the summer holidays with their programming best, studies indicate that with free time on their hands kids consume more television, video games, the internet and their in-activity results in a gain in weight. A study released earlier this year found that kids actually gained more weight over the summer than they did during the school year, drawing into question the assumption that kids spend their summers playing outdoors. “Media is a huge part of kids‘ lives today — kids actually spend more than twice as much time with media each week than they do with their parents,” said Common Sense Media CEO and founder James Steyer. “It stands to reason that, given more free time when they‘re out of school, kids are inclined to use more and more media.” | |
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Previous research has shown that the more time kids spend watching television, the more likely they are to be obese, informs an official release. “Media is fun for kids, and it can be a great way for families to bond together. The challenge for parents is to make sure that media is a positive part of kids‘ lives. In addition to the risk of obesity, unsupervised media use can pose a number of other hazards to kids, particularly those old enough to go online,” Steyer said Thus, Common Sense Media has noted some guidelines for parents to ensure that their children are using media in healthy, positive ways during the summer months. | |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
