Kids
Hyundai encourages children to ‘Sketch the i’
MUMBAI: Car manufacturer Hyundai is doing an educational initiative for children.
The Sketch the i programme is aimed at creating safer drivers in the future by targetting today‘s school children. The company is organising a series of school meets where students would be encouraged to present imaginative and interesting ideas on Road Safety.
The programme will continue till the third Week of August, and will be organized at three levels – the school, the city and finally the all India competition. The final round of the competition will culminate in a competition at Chennai in August.
Through this programme Hyundai aims to contact 140,000 students targeting 250 schools in 14 different cities – including Mumbai, Delhi, Bangalore and Chennai.
Hyundai Motor India MD HS Lheem says, “Hyundai is committed to providing communities with the resources they need to create safer traffic environments on local streets. Through this program, we aim to educate children on road safety, and we hope they will be safer in the future, whether they are drivers or pedestrians.
“The association with school children is all about innovation and ideas and given that road safety is a prime concern for us at Hyundai, it followed naturally that we should link the two. We are always looking for ideas on how to boost road safety and where better to look than among the youngsters, who are the most imaginative.”
While the three submissions adjudged the best at the national competition will get the winning participants the opportunity to visit the Hyundai plant in Korea, all 52 participants in the national competition will be awarded a prize of Rs 10,000.
Winners of city-wide competitions will be presented Rs 1,000 as prize money. Five of the best presentations from each of the 245 schools will be taken to city-wide competitions, from where three winning entries will be sent to the national competition at Chennai.
Hyundai adds that it has long supported the cause of road safety and is involved in running the student traffic volunteer scheme in the cities of Delhi and Chennai which will expand to include other metros in the coming months. This concept too links safety and environment together and is a step further in the cause of spreading awareness about these two issues.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
