Kids
Hungama TV to air tele-serial ‘Colgate Muskurahatein‘
MUMBAI: Hungama TV and Colgate have joined hands for the launch of Colgate’s Oral Health Month, which has lots of exciting initiatives to educate children about oral care in a fun filled manner. One such initiative is the Colgate Muskurahatein 2005 contest. Through this unique initiative, Hungama TV and Colgate have provided a platform to children to turn their stories and dreams to life. |
In the Colgate-Muskurahatein story writing contest, children from class VI- X across around 450 schools in 14 cities were asked to write their stories on the theme ‘Spread A Smile’. These stories could be their dreams, imaginations or be based on real life. More than 35,000 children participated with their stories and twelve stories are being short listed from these. The 12 winning entries are being converted into a tele-serial for children – Colgate Muskurahatein. The 12-episode serial will be aired on Hungama TV at 8 pm on Saturdays and Sunday from today (8 October). Hungama TV programming head Zarina Mehta said, “Through Muskurahatein children have got an opportunity to participate in a contest that allows them to turn their dreams into reality, only on Hungama TV.” Colgate Palmolive India Ltd EVP marketing Vinay Hegde says, “Muskurahatein- Spread A Smile has been the signature theme of the Oral Health Month program that we launched in 2004. The idea is to get children to inculcate the right oral care habits and practices through initiatives that get their whole hearted participation. Last year we had conducted a song writing contest and this year we extended the theme to a story writing competition, which culminated into the tele-serial Colgate Muskurahatein. We are pleased that Hungama TV has partnered us this year to make it a grand success.” The winners of the Colgate Muskurahatein 2005 contest are: Himanshi Yadav, Sreerupa Chowdhury, Shreya Shetty, Nidhi H Bakshi, Sharmil Joseph, Archana Singh, Shatabdo Pal and R Jaganathan. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
