Kids
Hasbro in 10-year deal with Sesame Workshop
MUMBAI: Hasbro, the US-based multi-national toy and board game company, has struck a ten-year deal with Sesame Workshop to manufacture and market toys and games based on Sesame Street from 2011.
The toy rights for Sesame Street are currently held by Mattel‘s Fisher-Price brand.
Hasbro will roll out products featuring the likes of Elmo, Big Bird, Abby Cadabby and Cookie Monster, under its Playskool and games brands.
Announcing the deal, Hasbro‘s president and CEO Brian Goldner said, “Sesame Workshop has an amazing portfolio of characters that children have enjoyed in a variety of forms for decades and Sesame Street is a brand that parents trust. Hasbro fully embraces Sesame Workshop‘s philosophy and mission, and we see this new alliance as an ideal strategic fit.”
Added Sesame Workshop‘s president and CEO Gary E. Knell, “At the heart of Hasbro‘s business is making fantastic games, toys, lifestyle and entertainment products that are enjoyed by people of all ages worldwide.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
