Kids
Green Gold wins ‘Licensor of the Year’ Award
MUMBAI: Green Gold Licensing & Merchandising has been awarded the ‘Licensor of the Year 2013’ at the eighth Star Retail Awards held in New Delhi. This is the second consecutive time that Green Gold’s licensing business has been recognised for its unique efforts.
The Star Retailer Awards is a place which witnesses the coming together of the whole retail industry to celebrate and honour the best performers. The awards are presented by Franchise India Holdings.
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“This is the second successive year that Green Gold has achieved this recognition. We are really honoured and the star of the entire programme is Chhota Bheem. Three years back we had to put in a lot of efforts to set the licensing division and today with 100 + licensees on board, Green Gold is a big force to reckon with. Our aim is to continue bringing in the best products for Chhota Bheem fans and grow the licensing market in India. We have also signed up new licenses for Mighty Raju, our other show on Pogo,” said Sourcing & Licensing vice president Madhav Prabhala.
Green Gold is the creator and producer of the hit series’ Chhota Bheem, Mighty Raju, Luv Kushh, Chorr Police, Krishna Balram on kids’ TV and cinema. Apart from licensing, the company is into animation, merchandising, franchising stores, gaming application development and movies.
“With the licensing sector getting organised and process driven, we are happy with our growth and we thank all our licensees for being a part of our growth. We would like to sincerely thank the Franchise India team and the Jury for acknowledging and appreciating our efforts,” said Green Gold executive director Samir Jain.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
