Kids
Fitrzroy Media to showcase ‘Bidzerk’ at Mipcom
MUMBAI: FitzRoy Media is set to launch worldwide its flagship children‘s brand, BidZerk! next month at the television trade event Mipcom.
This announcement was made by the company‘s CEO, Hamp Hampton.
Specialising in children‘s entertainment, created for a variety of new and emerging media platforms including mobile, internet and interactive broadcast television, FitzRoy will be selling format rights of BidZerk!, a game show concept for kids ages 9-14.
A 21st century Auction Game for kids, BidZerk! combines the “excitement of an online auction with the knowledge skills needed for television‘s top quiz shows”. The game is designed to be played across multiple media platforms including, web portals and wireless networks, along with an interactive game board.
Hampton says, “We established FitzRoy Media to take advantage of kids‘ growing consumption of multi-media content, especially content offered outside of broadcast television, and to leverage other companies in that space who have proven success in distribution, licensing and production to complement our efforts.”
“BidZerk! is designed to take advantage of this trend toward new platforms for entertainment and the emergence of these platforms as both complementary and alternative destinations to broadcast television, that will build global brands for children,” he adds.
As part of the company‘s strategy to become a global supplier of multi-media content, FitzRoy Media recently completed an “exclusive” financing agreement with Wall Street investors for the marketing of the company‘s current slate of programming and development of future properties.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
