Kids
DQE signs global French publishing deal with Hachette Livre
MUMBAI: Hyderabad-based animation and gaming art company DQ Entertainment has signed an exclusive publishing and licensing deal for The Jungle Book with Hachette Livre for French language worldwide.
Under the terms of the agreement, Hachette has the right to publish The Jungle Book in six key segments that include story books, activity books, novelty books, workbooks and home learning, chapter books-novelisation and ebooks. The distribution channels for this deal includes book retailers, comic book stores, department stores, mail order catalogues, mass market, trade and wholesale outlets and book clubs, toy stores, direct sales and catalogue and specialty retailers.
Hachette Livre (“Hachette”) is a publisher in French language and is part of Lagard?re Media, the media division of Groupe Lagard?re, which is active in communications and media (books, press, audiovisual and distribution/retailing of cultural products) worldwide.
Says DQE chairman & CEO Tapaas Chakravarti, “Our collaboration with Hachette for the publishing of this classical property in French stands testimony to the fact that the brand Jungle Book has fabulous recognition worldwide. We believe that we have chosen the right partner to bring this property to the French denizen‘s world over.”
Adds Hachette Livre director of projects Christine Foulqui?s, “We are delighted to have finalised this deal with DQE and we are very proud to be their publishing partner in France for this property. Hachette teams will promote Jungle Book in full earnest and I am certain that this is the beginning of a long-standing relationship between our two companies.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
