Kids
DQE in 3-year L&M deal with Europe’s CPLG
MUMBAI: DQ Entertainment has signed a three-year agreement with The Copyright Promotions Licensing Group Limited (CPLG) for licensing and merchandising of The Jungle Book, DQE‘S high-end 3D animation TV series.
Under the deal, the Europe-based licensing agency will be responsible for The Jungle Book‘s merchandising, publishing, promotions and direct to retail strategy for multiple territories including Italy, including Canton Ticino, San Marino, Vatican Cit, United Kingdom and Eire, Spain, Portugal and Japan.
Said CPLG chief executive Katarina Dietrich, “Copyright Promotions Licensing Group Ltd. is excited to work with DQ Entertainment on Jungle Book in Italy, Spain, Portugal, UK and Japan to put together a successful licensing and merchandising programme. The animation, character designs will be found on many different consumer products. We are looking forward to a very successful partnership.”
Additionally, DQE has signed a second deal for ‘fabric products‘ with Belgium-based N V Belltex.
Under the terms of the agreement, Belltex has been authorised to manufacture an array of products including tents, quilt cover sets, pillowcases, fitted sheets, curtains, decoration cushions, beach towels, ponchos, bathrobes, hand & bath towels, gloves, carpets, handkerchiefs, polar plaids and sleeping bags with Jungle Book characters and elements.
This agreement was signed through DQE co-production partners TF1 Enterprises, who act as their licensing & merchandising agents for France.
DQE has on date concluded multiple agreements for the licensing and merchandising of The Jungle Book license, while the TV series is still in production. The licensees have estimated a combined total of approximately $15 million of total revenue and minimum guarantees across these deals in the first retail cycle of five years from the time of first broadcast of the TV series.
DQE Group chairman and CEO Tapaas Chakravarti, “We have always believed that the 3D Jungle Book would become a hugely popular television programme but for home entertainment, licensing, merchandising and publishing its success will most likely exceed our expectations. We have successfully negotiated nine marquee licensing deals worldwide with a combined revenue estimate of circa $15 million provided by the licensees.”
Several other publishing and merchandising negotiations are currently ongoing for The Jungle Book.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
