Kids
Disney comes to Mumbai in search of princess
MUMBAI: The Walt Disney Company in India today launched the country-wide promotion titled – “Disney‘s Little Princess”, an elaborate, across-the-line event around Disney Princess franchise in Mumbai.
The search for Disney‘s Little Princess is powered by major lines of businesses of The Walt Disney Company India namely Consumer Products, Disney Channel, Internet Group and Home Entertainment divisions.
Little girls turned up in hundreds to sing, dance, act and display other talents at auditions conducted today. Dia Mirza, former Miss India/ Miss Asia-Pacific and Bollywood star is the face of this nationwide campaign. She was present at the venue to cheer the participants.
Little girls across India can participate in this festive event by purchasing any Disney Princess product worth Rs 100 or more and win an entry to audition for the “Disney‘s Little Princess” contest.
Disney Princess spans across categories with merchandise to include toys, clothing, footwear, games, home videos, home products, paints, stationery, television, theatrical content, and mobile downloads. The franchise also extends itself to an on-ground experiential delight last year – Disney Channel‘s ‘ My Little Princess Hunt -2005‘.
“Disney Princess success is an example of the company‘s focus on content, creativity and innovation and demonstrates our ability to provide a 360 degree entertainment experience for kids. We have a strong heritage in great story telling and have cemented a rock-solid emotional connection with our consumers through our popular Disney characters and stories, ” said The Walt Disney Company (India) managing director Rajat Jain. Besides Mumbai, the auditions have been held in malls around New Delhi, Bangalore, Chennai and Hyderabad. The event in each of these cities is being recorded and aired in special interstitials on the Disney Channel.
“The Disney Princess franchise has added a noticeable sparkle to the company‘s entertainment offerings in the previously underserved segment of girls aged 4-14. The strong presence of the franchise is set to delight little,” the company said in a statement. Disney Princess licensees in India include: United Toys, Me n Moms, Prasima Marketing, Mahindra Intertrade, Bodycare, Nerolac, Sterling Metaplast, Ramlax Exports, Kores India Ltd., H.M. International, Envogue Furnishings and many others. “All licensees have come together for this special promotion,” the release said. |
Speaking on the occasion, Dia said, “As a kid I grew up with the Disney Princesses. They inspire confidence in girls to follow your dreams and intelligence to deal with any life situation. They teach values that are close to every Indian parent‘s heart. It has been truly fulfilling experience for me to be a part of this campaign. I wish all the participants the very best.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
