News Broadcasting
CNBC-TV18 leads budget day ratings with 83.5 per cent share
Business news leader dominates FM speech and market hours
MUMBAI: When the finance minister rose to deliver the Union Budget on 1 February, viewers tuned in with one clear preference. CNBC-TV18 captured a commanding 83.5 per cent market share during the speech, underlining its position as India’s most-watched business news channel.
The figures, sourced from Barc India for Week 5 of 2026, show the channel drawing in the lion’s share of viewers between 11.00 am and 12.30 pm, the crucial window when policy pronouncements meet market nerves.
The dominance did not stop once the speech concluded. Across key market hours from Monday to Friday, 8.00 am to 4.00 pm, CNBC-TV18 delivered an even stronger 84.9 per cent share in the 10L plus markets among the 22 plus AB male audience. In a week when traders track every syllable and investors weigh every comma, the channel remained firmly in command.
Over the full 24-hour budget day cycle, CNBC-TV18 retained a clear lead within the business news genre, securing a 75 per cent market share nationwide. The numbers suggest sustained engagement well beyond the headline moments, reflecting continued viewer trust as markets digested the fine print.
With a 26-year legacy built on credible journalism and real-time market insight, CNBC-TV18 once again proved that when India Inc., policy makers and investors seek clarity amid economic crosscurrents, they know exactly where to turn.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
