News Broadcasting
Close Curtains come down on Mipcom 2013
CANNES: Mipcom 2013 drew to a close yesterday after one week of frenetic activity. Even as buyers, sellers and exhibitors bid adieu to the world’s largest content market amidst plans to meet again the coming year, a panel of independent experts got together to summarise 2013’s hottest trends.
Yummico co-founder Traci Paige Johnson observed that digital has changed the way content is developed and consumed. “There is a new trend: content producers can create pilot projects, put them on the digital medium and test for audience response. With digital, there is also an explosion of where the content can be put,” she said.
Paige said the need of the hour was to keep devising ways to offer more and think about stories and characters digitally though ‘Content’ still remained the king. Content producers especially faced the challenge of connecting digitally with children.
A key takeaway was that everybody is now looking at bolder and newer ways to package and sell content. As FTI consulting managing director Mary Ann Halford pointed out: “Content producers are now thinking ‘out of the box’. And that’s because the consumer is consuming content from everywhere.” Halford further said that Netflix and Amazon had made producers competitive. “This outburst will lead to more dynamic deal making. Hope no producer has made a five year deal with broadcasters.
In a sense, Mipcom 2013 was about changing needs as Superhuman founder Louisa Heinrich observed: “Buyers, sellers, content producers – all of them need to be more flexible in formats, content, distribution and rights models. So, if one has a 23 minute episode, they need to be flexible enough to also have a seven minute episode and still maintain the content.” Heinrich said content producers should stop thinking of people as being ‘mysterious’ because only then would they come up with new ways to do business.
Like many others, Heinrich heaped praise on Netflix saying it was a testament that people would pay for what they liked.
Mipcom also highlighted the fact that there were lots of customers for quality TV. “If customers are leaving TV, it is because they are demanding more content. More screens and fragmentation has led to more opportunity to make money. Content producers are getting more and more experimental.
Channels are also entering the digital medium and it is a far less risk than launching a new show on TV,” said one of the speakers at the wrap-up session.
The panellists were agreed on one thing: With 30 per cent traffic on Twitter talking about TV shows, social media was surely driving people to consume more content. “It is a golden age for television. There are so many stories to say and to live in,” they concluded.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
