GECs
Chrome data: Business news channels gain over Hindi and English news channels
MUMBAI: No major change happened in week nine as per the opportunity to see (OTS) data collated by Chrome Data Analytics & Media for the week.
The highest gainers of the week were the business news channels in the eight metros which saw a jump of 1.2 per cent. Zee Business was the highest gainer in the genre with 80.5 per cent OTS.
All across India, the kids’ genre came second with a jump of 0.7 per cent from last week. Cartoon Network continued to rein supreme in the category with 84.8 per cent OTS.
In the Hindi speaking market (HSM), Hindi news channels saw a rise of 0.6 per cent with Aaj Tak taking the lead and garnering 92.9 per cent OTS.
At the bottom was the infotainment genre across India with a minor rise of 0.1 per cent. Discovery leads the path here with 89.4 per cent OTS.
Religious channels in the HSM saw a drop of 0.8 per cent but Aastha channel continued its winning streak with 97.7 per cent OTS.
Hindi movies in the HSM and English news channels in the eight metros both saw a drop of 0.5 per cent. Max was the blockbuster in the genre with 95.5 per cent OTS and Times Now gained 87.8 per cent OTS.
English entertainment came in last with 0.3 per cent fall in the eight metros. AXN topped the genre with 70.5 per cent OTS.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
