Kids
Chhota Bheem is kids favourite character on TV
MUMBAI: Pogo’s Chhota Bheem is the kids’ most favourite character, as per the latest report of Ormax Media’s ranking study Small Wonders.
Chhota Bheem leads by a gap of 37 per cent in this track (April 2011) and is followed by Doraemon and Jerry at No. 2 and 3 positions respectively.
In the previous track (October 2010) of the half-yearly study, Doraemon was on the top leading by a gap of 9 per cent.
Meanwhile, among kids whose preferred channels were Hindi general entertainment channels (GECs) instead of kids channels, the top three favourite characters are – Inspector Daya (CID on Sony Entertainment television), Pratigya (Pratigya, Star Plus) and Daya (Tarak Mehta Ka Oolta Chashma, Sab).
Pratigya has replaced Anandi (Balika Vadhu, Colors) who was in the top 3 in the last track.
Small Wonders is a syndicated study that ranks kids’ favourite characters on television, along with reasons for the same. The study gives an overall understanding of the types of characters that are working, with reasons.
The media research and consulting firm said that the findings from Small Wonders can be used by channels as programming and communication inputs for their own characters.
Small Wonders is conducted among 6-14-year-old kids in seven cities – Mumbai, Delhi, Kolkata, Ahmedabad, Hyderabad, Lucknow and Jalandhar. Around 2000 kids across SECs ABC are interviewed in every track.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
