Sports
Wendys India Launches T20 Burger Rewards Campaign
Cricket themed campaign runs 7 Feb to 8 Mar with tickets, jerseys and balls up for grabs.
MUMBAI: This T20 season, the scoreboard is not just at the stadium, it is at the burger counter. Wendy’s India has rolled out a cricket themed consumer campaign in collaboration with Coca Cola, the official sponsor of the T20 World Cup, turning every burger order into a potential match winning moment.
Running from 7 February to 8 March, the nationwide activation blends cricket fever with fast food fun, giving fans the chance to score big both on and off the field.
The mechanics are simple but cleverly gamified. Every Wendy’s burger ordered during the campaign period comes with a special sticker revealing a random score of 10, 15 or 20 runs. Customers who accumulate 100 runs can claim an assured reward by sending a direct message to @wendys_india on Instagram.
The prizes are designed to dial up the excitement. Fans stand a chance to win T20 World Cup match tickets, signed official jerseys and signed cricket balls, all provided by Coca Cola. For those dining in at Wendy’s India outlets, the experience comes with an added perk guaranteed official T20 merchandise with their dine in order during the campaign window.
Mohit Mahajan, AVP Marketing at Rebel Foods, said cricket in India is more than a sport, calling it an emotion that brings people together. He added that the T20 World Cup offered the perfect platform to create a rewarding experience that goes beyond food, turning every run into a celebration.
The campaign will run pan India, tapping into local fan engagement while aligning with the nationwide surge in cricket viewership. By weaving match day anticipation into everyday dining occasions from quick lunches to family outings Wendy’s is aiming to transform routine burger breaks into mini celebrations.
In a season where every boundary counts, Wendy’s India is betting that a little friendly competition, a few collectible runs and the lure of signed memorabilia will make its counters as lively as the crease.
Sports
IPL 19 records 96.8 ad index as advertisers and categories decline: TAM Sports report
Fewer categories and advertisers as tech and FMCG brands reshape IPL ad mix
NEW DELHI: The on-field action remains strong, but advertising activity during the Indian Premier League has shown a slight shift this season. A report from TAM Sports, a division of TAM Media Research, indicates that the first 13 matches of IPL 19 have recorded a marginal decline in commercial volumes compared to the same phase last year.
Indexed ad volumes stood at 96.8, down from 100 in IPL 18. The number of advertising categories fell from over 50 to 40, while the advertiser base reduced from 65 to 45. At the same time, the number of channels broadcasting the tournament declined from 28 to 25.
Mouth Fresheners emerged as the leading category, contributing over 14 per cent of total ad volumes. Ecom-Other Services and Ecom-Wallets followed, maintaining a strong presence during the early part of the tournament.
The technology sector has gained prominence this season. Google ranked as the top advertiser, accounting for over 13 per cent of ad share. The company focused on promoting its Google Search Engine and Google Gemini AI platform. In contrast, categories such as Ecom-Gaming and Cellular Phones-Smart Phones did not feature among the leading segments this year.
TAM Sports analyst Arjun Sharma said the decline in volumes reflects a more focused approach by advertisers, with fewer but more prominent players dominating the space.
The report also identified new entrants, with ten additional categories including Chocolates, Laptops/Notebooks, and Hair Care products. Among companies, Vishnu Packaging and Reliance Consumer Products remained key advertisers, while Havells India and K P Pan Foods continued to feature prominently.
Among brands, Vimal Pan Masala and Kamla Pasand Silver Coated Elaichi recorded high visibility, while Cadburys Dairy Milk Chocolate was among the notable new entrants.
With the tournament still underway, advertising activity may increase in the coming weeks as more brands look to capitalise on IPL viewership.
