Sports
Bajaj Broking serves a simple six during T20 World Cup
‘Seedhi Simple Investing’ campaign turns everyday confusion into easy stock picks.
MUMBAI: Investing just hit a boundary and it’s refreshingly straightforward. Bajaj Broking has bowled a clever new campaign right in the middle of the T20 World Cup fever, reminding millions that picking stocks shouldn’t feel more baffling than choosing the right loo door.
Under the catchy banner “Seedhi Simple Investing Bajaj Broking”, the series of relatable films flips everyday mini-puzzles into gentle reminders of how complicated life can get and how refreshingly uncomplicated investing can be on their platform. One spot shows a man frozen in front of confusing washroom signs, only to cut to the bliss of effortlessly selecting a mutual fund and starting a SIP on the Bajaj Broking app. Another contrasts the usual “pay now” cab fare with the app’s Buy Now Pay Later (BNPL) option for stocks. A third has our hero stumped by a lift’s identical-looking buttons driving home the point that some choices should never be this tricky.
The timing couldn’t be sharper, the T20 World Cup is one of India’s biggest audience magnets, giving Bajaj Broking a massive stage to reach first-time investors who might otherwise shy away from the markets.
Bajaj Finance, Deputy CEO and Bajaj Broking MD Manish Jain nailed the strategy, “The T20 World Cup is one of the most widely watched events in the country, making it the ideal platform for us to build meaningful awareness at scale… Our aim is to reduce the hesitation many first-time investors feel and help them take their first step with confidence.”
Bajaj Broking CMO Neeraj Pandey added the finishing touch, “Investing often feels complicated not because it truly is, but because of how it is presented… Leveraging a high-attention platform like the T20 World Cup allows us to take this message to a much wider audience and reinforce that Bajaj Broking combines the trust of the Bajaj brand with an investing experience that is genuinely simple to use.”
The app packs stocks, mutual funds, IPOs, research tools and Margin Trading Facility (MTF) into a mobile-first interface that’s built to feel intuitive rather than intimidating whether you’re a newbie dipping a toe or a seasoned player scaling up.
Creative credits go to TITO films (agency), with Nilay Singh directing, Sid Khemka on cinematography, Jitendra Hirawat as agency director, Riya Ahuja as creative director, Bhagyashree Hiraskar producing, and Gunjan Goswami & Swayam Gandhi handling senior creative duties.
So while the cricket world cheers boundaries and sixes, Bajaj Broking is quietly cheering a different kind of win, making the share market feel less like rocket science and more like a Sunday scroll. Simple? Seedhi si baat hai.
Sports
JK Lakshmi Cement named principal sponsor of Rajasthan Royals
Cement maker’s logo to feature on team jersey for the 2026 T20 season.
MUMBAI: When cricket meets concrete, the partnership is built to last. JK Lakshmi Cement Limited has signed on as the principal sponsor of Rajasthan Royals for the 2026 T20 season, marking a renewed collaboration between two organisations that share deep roots in Rajasthan. Under the agreement, the JK Lakshmi Cement logo will appear prominently on the back of the Rajasthan Royals’ match jersey throughout the season. The brand will also feature across team gear, in stadium signage and digital match day content, giving it strong visibility during one of India’s most watched sporting tournaments.
For JK Lakshmi Cement, the partnership reflects a long standing association with the state. The company has maintained a significant presence in Rajasthan for decades through its manufacturing facilities, distribution network and relationships with contractors, dealers and local communities.
JK Lakshmi Cement, deputy managing director Shrivats Singhania, at said the collaboration celebrates the shared heritage of both organisations. “Rajasthan has always been integral to our journey, shaping our identity and growth from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance and enduring commitment,” he said.
He added that the national reach of the T20 league offers an opportunity to showcase Rajasthan’s spirit on a larger stage.
Cricket continues to be one of India’s most powerful cultural connectors, drawing fans across regions and generations. JK Lakshmi Cement sees the association as a way to strengthen engagement with stakeholders ranging from homeowners and contractors to engineers, masons and dealers.
JK Lakshmi Cement president and director Arun Shukla noted that the journey of the brand and the team share striking similarities. “The journey of Rajasthan Royals is similar to ours strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in,” he said.
He added that the association will help bring the brand closer to audiences, from individual homes in smaller towns to large infrastructure projects in major cities, while connecting them to the energy of the T20 season.
From the team’s perspective, the partnership strengthens its ties with homegrown brands.
Rajasthan Royals chief operating officer Alok Chitre said the team was pleased to welcome JK Lakshmi Cement as its principal sponsor. “We are happy to have JK Lakshmi Cement as our principal sponsor for the Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond,” he said.
As India’s infrastructure and construction sectors continue to grow, JK Lakshmi Cement has been focusing on operational strength, innovation and long term expansion. Strategic collaborations such as this allow the brand to connect with wider audiences while reinforcing its presence in markets where it has long operated.
For Rajasthan Royals, meanwhile, the deal adds another regional ally to its roster proving that sometimes, the strongest partnerships are the ones built close to home.
