Sports
Bajaj Broking serves a simple six during T20 World Cup
‘Seedhi Simple Investing’ campaign turns everyday confusion into easy stock picks.
MUMBAI: Investing just hit a boundary and it’s refreshingly straightforward. Bajaj Broking has bowled a clever new campaign right in the middle of the T20 World Cup fever, reminding millions that picking stocks shouldn’t feel more baffling than choosing the right loo door.
Under the catchy banner “Seedhi Simple Investing Bajaj Broking”, the series of relatable films flips everyday mini-puzzles into gentle reminders of how complicated life can get and how refreshingly uncomplicated investing can be on their platform. One spot shows a man frozen in front of confusing washroom signs, only to cut to the bliss of effortlessly selecting a mutual fund and starting a SIP on the Bajaj Broking app. Another contrasts the usual “pay now” cab fare with the app’s Buy Now Pay Later (BNPL) option for stocks. A third has our hero stumped by a lift’s identical-looking buttons driving home the point that some choices should never be this tricky.
The timing couldn’t be sharper, the T20 World Cup is one of India’s biggest audience magnets, giving Bajaj Broking a massive stage to reach first-time investors who might otherwise shy away from the markets.
Bajaj Finance, Deputy CEO and Bajaj Broking MD Manish Jain nailed the strategy, “The T20 World Cup is one of the most widely watched events in the country, making it the ideal platform for us to build meaningful awareness at scale… Our aim is to reduce the hesitation many first-time investors feel and help them take their first step with confidence.”
Bajaj Broking CMO Neeraj Pandey added the finishing touch, “Investing often feels complicated not because it truly is, but because of how it is presented… Leveraging a high-attention platform like the T20 World Cup allows us to take this message to a much wider audience and reinforce that Bajaj Broking combines the trust of the Bajaj brand with an investing experience that is genuinely simple to use.”
The app packs stocks, mutual funds, IPOs, research tools and Margin Trading Facility (MTF) into a mobile-first interface that’s built to feel intuitive rather than intimidating whether you’re a newbie dipping a toe or a seasoned player scaling up.
Creative credits go to TITO films (agency), with Nilay Singh directing, Sid Khemka on cinematography, Jitendra Hirawat as agency director, Riya Ahuja as creative director, Bhagyashree Hiraskar producing, and Gunjan Goswami & Swayam Gandhi handling senior creative duties.
So while the cricket world cheers boundaries and sixes, Bajaj Broking is quietly cheering a different kind of win, making the share market feel less like rocket science and more like a Sunday scroll. Simple? Seedhi si baat hai.
Sports
Jaipur Polo Team partners with Johnnie Walker Luxe for 2025–26 season
Heritage sport and modern celebration meet on India’s polo circuit
JAIPUR: The Jaipur Polo Team has announced a strategic partnership with Johnnie Walker Luxe Blended Whisky for the 2025–26 Indian polo season, bringing together two storied names bound by legacy and a belief in forward motion.
One is a standard-bearer of India’s polo heritage. The other has championed progress for over two centuries. Together, they promise a season where tradition meets contemporary flair, and the thundering hooves on the field are matched by thoughtfully curated celebrations off it.
With roots stretching back to the early twentieth century, the Jaipur Polo Team continues to carry its legacy under the leadership of HH Maharaja Sawai Padmanabh Singh. Known for balancing continuity with modern ambition, the team represents a rare blend of aristocratic grace and competitive grit.
The partnership with Johnnie Walker Luxe Blended Whisky builds on shared values of movement, refinement and reinvention. Guided by its ‘Keep Walking’ philosophy, the brand has long championed personal progress and cultural evolution. On the polo field, that ethos finds a natural ally in a sport that demands precision, poise and relentless drive.
Spanning seven tournaments through March, the collaboration will see the brand curate elevated hospitality experiences at four flagship fixtures. These spaces are designed not merely as viewing lounges but as immersive settings that celebrate craft, conversation and the art of gathering. The result is an expanded social canvas for patrons, partners and invited guests.
Speaking on the partnership, Jaipur Polo Team captain HH Maharaja Sawai Padmanabh Singh of Jaipur, said polo is as much about camaraderie and shared moments as it is about elite competition. He noted that the association strengthens the experiential layer of the season while remaining true to Jaipur’s heritage.
Diageo India vice president marketing, portfolio head premium and luxury Varun Koorichh, said the partnership reflects a shared commitment to craftsmanship, heritage and progress. He added that polo mirrors the brand’s values, rooted in legacy yet constantly evolving, and that the collaboration celebrates forward momentum and excellence.
With more than 80 days of competitive play across India’s leading polo circuits, the Jaipur Polo Team’s 2025–26 season looks set to be as much about atmosphere as athleticism. On the turf, it is a contest of speed and skill. Beyond it, a celebration of history in motion.
