Sports
Bajaj Broking serves a simple six during T20 World Cup
‘Seedhi Simple Investing’ campaign turns everyday confusion into easy stock picks.
MUMBAI: Investing just hit a boundary and it’s refreshingly straightforward. Bajaj Broking has bowled a clever new campaign right in the middle of the T20 World Cup fever, reminding millions that picking stocks shouldn’t feel more baffling than choosing the right loo door.
Under the catchy banner “Seedhi Simple Investing Bajaj Broking”, the series of relatable films flips everyday mini-puzzles into gentle reminders of how complicated life can get and how refreshingly uncomplicated investing can be on their platform. One spot shows a man frozen in front of confusing washroom signs, only to cut to the bliss of effortlessly selecting a mutual fund and starting a SIP on the Bajaj Broking app. Another contrasts the usual “pay now” cab fare with the app’s Buy Now Pay Later (BNPL) option for stocks. A third has our hero stumped by a lift’s identical-looking buttons driving home the point that some choices should never be this tricky.
The timing couldn’t be sharper, the T20 World Cup is one of India’s biggest audience magnets, giving Bajaj Broking a massive stage to reach first-time investors who might otherwise shy away from the markets.
Bajaj Finance, Deputy CEO and Bajaj Broking MD Manish Jain nailed the strategy, “The T20 World Cup is one of the most widely watched events in the country, making it the ideal platform for us to build meaningful awareness at scale… Our aim is to reduce the hesitation many first-time investors feel and help them take their first step with confidence.”
Bajaj Broking CMO Neeraj Pandey added the finishing touch, “Investing often feels complicated not because it truly is, but because of how it is presented… Leveraging a high-attention platform like the T20 World Cup allows us to take this message to a much wider audience and reinforce that Bajaj Broking combines the trust of the Bajaj brand with an investing experience that is genuinely simple to use.”
The app packs stocks, mutual funds, IPOs, research tools and Margin Trading Facility (MTF) into a mobile-first interface that’s built to feel intuitive rather than intimidating whether you’re a newbie dipping a toe or a seasoned player scaling up.
Creative credits go to TITO films (agency), with Nilay Singh directing, Sid Khemka on cinematography, Jitendra Hirawat as agency director, Riya Ahuja as creative director, Bhagyashree Hiraskar producing, and Gunjan Goswami & Swayam Gandhi handling senior creative duties.
So while the cricket world cheers boundaries and sixes, Bajaj Broking is quietly cheering a different kind of win, making the share market feel less like rocket science and more like a Sunday scroll. Simple? Seedhi si baat hai.
Sports
IPL 19 records 96.8 ad index as advertisers and categories decline: TAM Sports report
Fewer categories and advertisers as tech and FMCG brands reshape IPL ad mix
NEW DELHI: The on-field action remains strong, but advertising activity during the Indian Premier League has shown a slight shift this season. A report from TAM Sports, a division of TAM Media Research, indicates that the first 13 matches of IPL 19 have recorded a marginal decline in commercial volumes compared to the same phase last year.
Indexed ad volumes stood at 96.8, down from 100 in IPL 18. The number of advertising categories fell from over 50 to 40, while the advertiser base reduced from 65 to 45. At the same time, the number of channels broadcasting the tournament declined from 28 to 25.
Mouth Fresheners emerged as the leading category, contributing over 14 per cent of total ad volumes. Ecom-Other Services and Ecom-Wallets followed, maintaining a strong presence during the early part of the tournament.
The technology sector has gained prominence this season. Google ranked as the top advertiser, accounting for over 13 per cent of ad share. The company focused on promoting its Google Search Engine and Google Gemini AI platform. In contrast, categories such as Ecom-Gaming and Cellular Phones-Smart Phones did not feature among the leading segments this year.
TAM Sports analyst Arjun Sharma said the decline in volumes reflects a more focused approach by advertisers, with fewer but more prominent players dominating the space.
The report also identified new entrants, with ten additional categories including Chocolates, Laptops/Notebooks, and Hair Care products. Among companies, Vishnu Packaging and Reliance Consumer Products remained key advertisers, while Havells India and K P Pan Foods continued to feature prominently.
Among brands, Vimal Pan Masala and Kamla Pasand Silver Coated Elaichi recorded high visibility, while Cadburys Dairy Milk Chocolate was among the notable new entrants.
With the tournament still underway, advertising activity may increase in the coming weeks as more brands look to capitalise on IPL viewership.
