Kids
Amway’s Nutrilite lauches online campaign to generate Rs 7.5 million for kids
MUMBAI: Nutrilite, an Amway brand, has launched an online campaign One By One (OBO) featuring AC Milan striker and Ronaldinho (brand ambassador of Amway‘s Nutrilite range of wellness products) with an aim to raise up to Rs 7.5 million for underprivileged children.
The campaign starts from 1 December and will run till 31 May ’09 on EveryKickCounts.com.
As a part of the campaign, upon visiting EveryKickCounts.com, viewers will be asked to pass a virtual soccer ball to friends via email or popular social networking sites such as Facebook and Orkut. All “kick” emails can be tracked on the website so that fans can follow their efforts of goodwill around the globe, along with a real-time donation ticker that compiles contribution totals.
“With each mail, a contribution is made to Amway‘s OBO campaign for children, by Amway Corporation, US,” says Amway Opportunity Foundation (AOF) chairman Bill Pinckney. AOF will be the recipient of funds generated by “kicks” initiated in India. Under the OBO campaign, AOF extends support to 52 orphanages and institutions for underprivileged and differently-abled children.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
