Applications
ZTE clinches first CDMA contract with UTG
MUMBAI: ZTE corporation today announced the signing of its first commercial contract in Georgia for the construction of a CDMA WLL network. United Telecom of Georgia (UTG) is estimated to be a major fixed line operator in Georgia and an agreement with it has opened a doorway for ZTE in Georgian market. The network, based on ZTE‘s mature All-IP CDMA solution will enable wireless data transmission, better quality of service and improved data service applications. It will support a wide variety of data rich multi-media applications for UTG subscribers upon completion by August 2007. The phase one network is expected to mainly provision voice and 1X data services for over 1,00,000 subscribers from Kakheti region of west Georgia. UTG CEO Jorg Schmolinski noted, “We‘re preparing to be a comprehensive operator and this is our first time to adopt CDMA for a WLL network.We have been impressed with the strength and depth of ZTE‘s CDMA technology expertise, that is the reason why we eventually chose it.” |
ZTE Georgian‘s chief representative Yan Tingxiang said, “ZTE‘s All-IP CDMA solution is a carrier-class hardware platform providing open interfaces, advanced NGN Softswitch technology and powerful functionality. Importantly, these features provide the necessary degree of compatibility for the new network to be integrated with the operator‘s existing fixed-line infrastructure.” ZTE has till date, deployed over 60 million lines of CDMA equipment in over 100 carriers‘ networks in more than 60 countries and regions, including India, Indonesia, the Czech Republic and a variety of countries in Africa, as well as in developed markets like the U.S.A. and Europe. ZTE is a leading global provider of telecommunications equipment and network solutions, having a product range covering wireline, wireless and handset markets. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
