Applications
Zoom, Reliance in interactive deal for Glam Awards
MUMBAI: Lifestyle and glamour channel Zooms goes interactive. In a unique tie-up with Reliance, Zoom‘s first Glam Awards can be viewed by subscribers of Reliance World. |
Speaking to Indiantelevision.com on the initiative, Zoom‘s national head, marketing and sales, MK Anand said, “The Glam Awards is a signature event showcasing that glam in India has finally arrived. Interactive Marketing has always been high on Zoom‘s agenda, and the tie-up with Reliance is yet another achievment on that front. “In the first phase of this tie- up, we had partnered with Reliance for a contest prior to the Glam Awards where subscribers voted for the ‘Best Glam Music Video‘. They could download the full music videos selected in this category and vote for the best video. The winner in this contest was a special invitee to the Glam Awards, held recently in Mumbai. Details of the contest were aired on Zoom. Now, in the second phase, we are sharing content for the ‘Curtain Raiser‘ and the ‘Glam Awards‘ will be telecast on Zoom on 14 May at 9 00 pm.” |
Zoom is the first entertainment channel that will now be included in the Reliance Mobile TV bouquet. So far the only channels who have been in the bouquet have been news channels Aaj Tak, NDTV, CNBC and Times Now. Saying that for Reliance, this was a WAP tie up for its subscribers, Anand adds,”We are essentially targeting the upwardly mobile viewers, the imagery that can be downloaded is targeted to the youth from 15 to 34 years who also constitute our target audience. There is, therefore, a lot of synergy with Reliance.” “We are redefining the marketing activities by going beyond just print, online and ground initiatives for the Glam Awards. Glamour is also about high technology so this is a step in that direction. The time lag between the airing of the Awards on 14 May and being able to download the special clips it on the cell is just a few minutes,” says Anand. The first Glam Awards can be viewed by 5 million subscribers of Reliance World. Whether it is Kareena thanking her “best friend‘ on stage or John and Bipasha‘s very evident real life chemistry at the awards – it will now be accessible to the Reliance world customers. Snippets such as memorable moments, terrific performances and acceptance speeches will be content that Reliance users can avail. The first annual Zoom Glam Awards were held in Mumbai on 30 April. |
Applications
JioFinance rolls out multi-bank fixed deposit platform
Users can compare, invest and track fixed deposits across issuers in one place
MUMBAI: The JioFinance app has launched a unified platform allowing users to compare, invest in and track fixed deposits offered by multiple banks and non-banking financial companies, sharpening its push to become a one-stop destination for digital financial services.
The new feature aggregates fixed deposits from a range of issuers, including small finance banks and NBFCs, enabling customers to filter options by interest rate and tenure and complete the entire investment journey digitally.
Interest rates on the platform go up to 8.15 per cent per annum, with users able to view tenure, tax treatment, lock-in conditions and premature withdrawal terms before investing. Once booked, deposits can be monitored through a consolidated dashboard that tracks returns, maturity dates and renewal reminders.
Jio Finance Platform and Service Limited chief executive officer Surbhe S Sharma, said the offering addresses a long-standing pain point for savers, who often struggle to compare issuers and manage deposits spread across institutions.
Fixed deposits remain one of India’s most popular savings products, and the company is betting that transparency and ease of use will draw users seeking stable, low-risk returns.
The FD marketplace on the JioFinance app is powered by Blostem Fintech Private Limited, which operates as a business correspondent and technical service provider to partner banks and NBFCs.
