Applications
Zen Mobile unveils handset with Analogue TV
MUMBAI: Expanding its portfolio of Qwerty handsets with newer attributes, Zen Mobile has launched what it says India’s first QWERTY handset with Analogue TV, Z82 (dual sim-GSM+GSM) for Rs 4,799.
With Z82, the company has introduced for the first time in India, live telecast and news updates on a QWERTY mobile. The company adds that the product breaks the monotony by introducing multicolour track ball which stands out as the ultimate style quotient. One can go socially mobile 24X7 as Z82 is more than just a voice communication device-it connects one with all the social networking sites like facebook, nimbus, yahoo along with instant chat access.
There is a 2.0 Mega Pixel camera. The videos will come alive on 2.4 inch QVGA widescreen offering real MP4 playback. Users can enjoy MP3/MP4 players FM with 3.5mm Jack.
The phone is outfitted with Quad Band which supports all types of frequencies such as 850/900/1800/1900 mhz. Its expandable memory up to 4GB enables everyone to go beyond the restrictions of physical space and the high end loudspeaker feature lets one party harder anywhere, anytime. The handset also allocates the basic features such as bluetooth FM and FM Recorder.
Zen Mobile MD Deepesh Gupta said, “Mobile handsets with Analog TV have rapidly gained the attention of consumers worldwide. With the launch of Z82, one can now watch Live Telecast & News updates on a Qwerty mobile for the first time in India. With this innovative product, we will be strengthening our presence in tier-1 markets as well and are hopeful of getting a good response as it matches the qualities and features the urban segment prefers and that too at reasonable price. Our R&D team is in a process to develop the best innovative quality products which will be available in the market at affordable price.”
The mobile facilitates the use of dual Sim cards, besides storage capacity where more than 1000 contacts and 1000 SMSes can be stored.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
