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Zee News to use LiveU’s uplink technology
MUMBAI: Zee News Ltd has selected LiveU, the portable video-over-cellular solutions provider company, for implementation of LiveU’s flagship LU60 uplink technology to provide enhanced live news and entertainment content for its satellite channels, LiveU said.
Zee News, the flagship Hindi news channel of Zee News Ltd, has selected LiveU after conducting rigorous evaluation of bonded uplink systems around India.
LiveU’s superior video quality and constant reliability stood out, especially in areas with poor cellular coverage, the company said.
With the largest number of TV subscribers in India and a popular online entertainment portal, Zee also broadcasts internationally to other countries around Asia-Pacific, Emea and the Americas.
LiveU VP Sales Apac Manny Mukhtar said, “Zee is a household name in India and recognised as one of the most innovative entertainment channel in Asia. It’s exciting to see how LiveU is helping Zee to bring more live coverage of news, sports and entertainment events to millions of viewers inside and outside of India.”
Local 24/7 support and service is provided by LiveU’s Indian distributor, Lamhas Satellite Services, which has been working in India’s broadcast industry for many years.
“With satellite bandwidth constraints for SNG use, LiveU provides the missing link for broadcasters for their news gathering operations. Not only existing but emerging news channels now depend on LiveU for daily newsgathering,” added Lamhas Satellite Services CEO Ajay Jain.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
