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Zapak to launch Codemaster’s cricket game in June
MUMBAI: International Cricket 2010, the latest game to join Codemasters’ g cricket portfolio, will be released in India on 18 June by online gaming portal Zapak.
The game will be published for the Playstation 3 computer entertainment system and Xbox 360 video game and entertainment system from Microsoft.
Produced by Codemasters and developed by Trickstar Games, International Cricket 2010 steps up to the crease with a range of innovations and improvements including ‘Action Cam’, the new camera that takes players right onto the pitch, and ‘Power Stick’ which gives 360° degree batting control to ensure International Cricket 2010 will deliver the most authentic interactive cricket experience ever.
Officially licensed by the England and Wales Cricket Board and Cricket Australia to feature official players, stadia and kits, International Cricket 2010 can be enjoyed in a range of game modes including new instant tournaments, full test series and quick-fire Twenty20 matches.
Gamers can compete as any of the expanded roster of 16 nations at an improved selection of 21 stadia around the world, including Lord’s, the Home of Cricket.
Zapak CEO Rohit Sharma said, “Codemasters are a global leader in producing the best cricket games. International Cricket 2010 promises the most immersive and engaging gameplay with action like never before to all cricket enthusiasts. India is a cricket loving nation and I am sure that they will enjoy every bit of this game.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
