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Zack Wickes is VP technology of PNI Digital Media
MUMBAI: Zack Wickes has joined PNI Digital Media, the leading innovator in online and in-store digital media solutions for retailers, as its vice president of Technology.
As a member of the Company‘s management team, Wickes will be responsible for all technical innovation-related to the PNI Digital Media Platform.
This includes finding and implementing new technologies, realising efficiencies from existing technologies, integrating content providers and third-party solutions and finding new ways that the world‘s leading retailers can use the PNI Digital Media Platform to create transactions from on-demand products and personalised content.
PNI Digital Media CEO Kyle Hall said, “In conjunction with the promotion of Chris Egan as VP of Business Services last month, the addition of Wickes as VP Technology completes our leadership transition and positions the company with the right team for the next phase of growth.”
Wickes brings more than 20 years of senior management and leadership experience to PNI Digital Media in the software engineering and software sales and marketing fields.
Wickes‘ past positions include VP Software Engineering at MMX Software Inc. and CTO and VP Software Development at Yummy Interactive Inc. He also founded SoftwareShield Technologies Inc, which he sold in 2006.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
